Cause Marketing Readings Of The Week - February 13
| Posted in Resource Roundup on Feb 13, 2012 by |
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Here’s the best of the best of cause marketing information from the last week:
Valentine’s Twitter Campaign: Your Tweets Read by ‘Golden Voice of Love’ http://on.mash.to/z0U2Bi
Ted Williams, the former homeless man with the golden voice who hit YouTube fame in early 2011, is back for a Twitter-based Valentine’s Day campaign for Kraft Macaroni & Cheese. Each #VoiceOfLove tweet will trigger a donation of 100 boxes to Feeding America, a homeless advocacy group. Kraft will give up to 100,000 boxes.
Cause Marketing Makes Super Bowl, NASCAR Appearances http://onforb.es/wGdfy0
David Hessekiel, president of the Cause Marketing Forum, shares four new cause marketing campaigns: Drive to End Hunger; Homegrown; Refer a Friend for a Cause; and Cars Cares.
The Mash-up Of Games And Cause Marketing http://bit.ly/xu76De
Two intriguing posts from Paul R. Jones at Alden Keene:
Mashing up causes and games is a natural, not the least of all because gamers are people. And people repeatedly express their favor of cause marketing, both in principle and in fact.
Heart Health Beverage Campaigns Diet Coke's 'The Heart Truth' Teams With DVF & Minka Kelly http://bit.ly/yXSVNg
The Heart Truth campaign is a national awareness campaign sponsored by the National Heart, Lung, and Blood Institute (NHLBI) that aims to get more women to protect their hearts and consider their heart health.
Beyond Toilet Paper: 3 Cs of 2012 Marketing In Action http://bit.ly/yT3xiS
If you are keeping up with marketing trends, then you know that 2012 is all about content, curation and community – that is, inviting your consumers to co-create your brand identity and values through interactivity. How is all this excitement happening? Through social technology. The trends for cause marketing are the same, except by adding purpose to your marketing, you create an authentic and meaningful reason to interact with your consumers.
Budlight Combines Superbowl Ad with Likes to Help Rescue Dogs http://bit.ly/wzK7Ov
Nice Superbowl ad for rescue dogs. It ties into a Facebook Like promotion at Budlight’s page that rewards each like with a one dollar donation to the Tony LaRussa’s Animal Rescue Foundation, up to $250,000.
Ten Major Corporations Support Babies and the Power of Cause Marketing http://bit.ly/xtEaxq
The March of Dimes® announced its national sponsors as it kicked off the 2012 March for Babies®, the nation's first and most beloved charitable walking event. The annual March for Babies walk will take place this spring in nearly 900 communities across the nation.
Steve Drake is President and Owner of SCD Group Inc., a consulting company focused on strategy, content, cause and discovery. Drake is an award-winning cause marketer passionate about linking associations with nonprofits and for-profits.
Tags:
Cause Marketing Ted Williams #VoiceOfLove Cars Cares Alden Keene The Heart Truth NHLBI Tony LaRussa March for Babies
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