Cause Marketing Readings Of The Week - February 27
| Posted in Resource Roundup on Feb 26, 2012 by |
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Here’s the best of the best of cause marketing information from the last week:
Cause Marketing: Perspectives of Supermarket Professionals
http://bit.ly/AaZbxr
As the discussions continued, especially around cause marketing and its effectiveness, the panel all agreed that in order to be successful there had to be a focus and consistency. Whether helping a food bank effort or charity that was national or local, "less is more" if you want shoppers to respond positively. The more a store or group of stores spread their resources across varied cause marketing opportunities, the more diluted the message to the shopper became. It became apparent as the discussion continued, that if the person in charge had a personal passion for the cause, as Bob does about butchers, the potential for success increases geometrically. The 2012 Survey found that over 56% of the U.S. adults surveyed would pay up to 2% more to buy their foods in stores that support causes they believe in and that nearly half would travel further to support a store that supports causes they believe in.
From 'The Lorax' to SI's Swimsuit Issue...Cause Marketing is Everywhere http://ow.ly/9hKks
5 new cause campaigns from Cause Marketing Forum: eSmiles, The Lorax Generation, America’s Biggest Storytime, Like4Hope, SI Swimsuit Issue/Gilt.com Sale Benefitting The Nature Conservancy.
Cause Marketing Success is Won at the Front http://bit.ly/w875R8 By Joe Waters, posted on Inspiring Generosity
Hands down the most successful type of cause marketing program on the planet are point-of-sale (POS) programs that involve store cashiers asking shoppers at the register to donate a dollar or more to a cause. These simple transactional programs can raise thousands of dollars for local charities, and millions of dollars for national organizations.
How Panera Bread is Revolutionizing Philanthropy http://bit.ly/zilgeB
An update from Panera (parent of St. Louis Bread Company) and its Panera Cares program. Includes video interview.
12 ways to use Pinterest for your nonprofit http://ow.ly/9i6x7 From Noland Hoshnio via John Haydon
Pinterest is a rapidly growing new social media platform that offers new possibilities for nonprofits. Noland's background and ideas are worth reading.
Steve Drake is President and Owner of SCD Group Inc., a consulting company focused on strategy, content, cause and discovery. Drake is an award-winning cause marketer passionate about linking associations with nonprofits and for-profits.
Tags:
Cause Marketing Fundraising Steve Drake The Lorax SI Swimsuit Issue Point-of-Sale Prgrams Panera Bread Philanthropy
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