Cause Marketing Readings Of The Week - February 6
| Posted in Resource Roundup on Feb 6, 2012 by |
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Here’s the best of the best of cause marketing information from the last weeks:
Go Red for Women: American Heart Association's Signature Program
http://bit.ly/AigQJX
Feb 3rd was National Wear Red Day. It is a creation of the American Heart Association to create awareness of heart disease among women. Heart disease kills more women than does breast cancer.Go Red is the overarching campaign, of which National Wear Red Day is a part, and it is a model of cause-marketing.This story outlines 5 strategies.
3 Ways to Promote Your Nonprofit Cause Marketing Program
http://bit.ly/xvkWAO
Finding a partner and picking a program for cause marketing is just part of the challenge for your nonprofit. You'll also have to promote it, which is important for two reasons.
1. It will increase the chances of success for your current programs.
2. It will help you recruit new partners for future cause marketing programs.
Joe Waters provides three ways, both offline and online, you can promote your cause marketing program.
12 ways to use Pinterest for your nonprofit - John Haydon
http://bit.ly/z7iaqy
There is a new darling in the social media world and her name is Pinterest. A virtual, interactive bulletin board where individuals, businesses, and nonprofit organizations can pin their interests and drive traffic to their website.Pinterest is basically a vision board or scrapbook that you put together while surfing the internet.
The Changing Face of Purpose In 2012
http://www.huffingtonpost.com/carol-cone/cause-marketing-2012_b_1199513.html
2011 and beyond will be about how purpose can be strategic for organizations. How do you create, activate and articulate your purpose? How do you bring your employees to the forefront? How do you partner with your consumers to solve environmental and social issues?
Is There a Connection Between Cause Marketing and Being on the Best Places to Work List?
http://bit.ly/Ay26hl
Fortune magazine just published its annual “100 Best Companies to Work for” list and Paul R Jones wondered, how many of these companies are also known for their cause marketing? Check his findings here.
Susan G. Komen for the Cure founder defends Planned Parenthood decision
http://lat.ms/ArPx8Z
The past week wasn’t pretty for Susan G. Komen. It is a reminder of the importance of keeping your nonprofit and your cause marketing campaigns away from politics. It also illustrates the power of Social Media in changing major decisions. The rapid fire from blogs, Tweets and Facebook are able to radically alter decision making. In addition to Komen, I’ve seen this impact on the Gap’s retreat from its new logo and the Obama Administration’s back down of the Christmas tree checkoff (which was branded as Obama’s tax on Christmas). While you can’t avoid controversy, you need to be careful of your choices and have a crisis communications plan in place.
Steve Drake is President and Owner of SCD Group Inc., a consulting company focused on strategy, content, cause and discovery. Drake is an award-winning cause marketer passionate about linking associations with nonprofits and for-profits.
Tags:
Cause Marketing Pinterest American Heart Association Go Red for Women National Wear Red Day Susan G. Komen for the Cure Planned Parenthood
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