Cause Marketing Readings Of The Week - April 23
| Posted in Resource Roundup on Apr 23, 2012 by |
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Here’s the best of the best of cause marketing information from the last week:
Ethical Branding & Cause Marketing
Podcast of NPR’s Diane Rehm show about Cause Marketing. The show includes a comprehensive discussion about the practice of Cause Marketing including the history, the mutual and multiple benefits and why it works. Featured are - Mara Einstein, author of "Compassion, Inc.: How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help", Robert Volmer, President, Crosby-Volmer International Communications and Stacy Palmer, Editor, "The Chronicle of Philanthropy". http://bit.ly/IclMZw
Toys "R" Us Shines a Light on Autism in Facebook Cause Marketing
The Toys"R"Us campaign hopes to raise greater awareness for spectrum disorders, offering some fun, simple ideas to help people "go blue" to demonstrate their concern for a disorder that impacts thousands children and families. To help "Shine A Light For Autism,"toysrus.com/autismspeaks offers information about autism, as well as ways families can Light It Up Blue. http://bit.ly/Ict8Ms
Note to our STL friends: HOK Lighting of St. Louis were part of the development of the offical blue colors for Shine A Light on Autism.
Has Earth Day marketing jumped the shark?
Article suggesting that Earth Day has lost its sizzle in terms of cause marketing efforts. Mainly because it has become “over-crowded.” What does this mean not only for your efforts but also for other type of cause marketing? http://bit.ly/JcKkCE
5 Tips for Developing Cause Marketing Partnerships
From Scott Pansky of Allison + Partners via Joe Waters of SelfishGiving.com.
- Is Cause Marketing Right for Your Organiztation?
- Do Research on the Company Before Reaching Out to Them
- Be Brief, Be Bright, Be Gone
- Be Creative
- Have Fun! Build It and They Will Come!
The Broken “Buy-One, Give-One” Model: 3 Ways To Save Toms Shoes
Toms has built a popular brand around the buy-one, give-one model. But two critical flaws in that model threaten to undo its social impact and business successes. http://bit.ly/HFhNUh
Steve Drake is President and Owner of SCD Group Inc., a consulting company focused on strategy, content, cause and discovery. Drake is an award-winning cause marketer passionate about linking associations with nonprofits and for-profits.
Tags:
Cause Marketing Nonprofit Marketing Light It Up Blue Toys R Us Earth Day Scott Pansky Allison + Partners TOMS Shoes SCD Group Steve Drake
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