Cause Marketing Readings Of The Week - March 12
| Posted in Resource Roundup on Mar 12, 2012 by |
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Here’s the best of the best of cause marketing information from the last week:
TimBookTwo: Opportunity for Charities
This looks like a great program that fits under the “buy one, give one” umbrella. If your organization is interested in being a candidate for a free video about your charity, go to this link: More
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Introducing TED-Ed: All Teachers And Visualizers Called On To Submit "Lessons Worth Spreading" And Animating
| Posted in Technology on Mar 12, 2012 |
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TED, the nonprofit organization devoted to "Ideas Worth Spreading," launches its anticipated education initiative today: TED-Ed. A permanent initiative, TED-Ed harnesses the talent of the world's best teachers and visualizers, extending great lessons beyond a single classroom to anyone with internet access.
In the first stage of this initiative, TED-Ed launches a new education channel on YouTube today ...
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Goody Awards Launches To Recognize Social Good Via Twitter
| Posted in GOOD News on Mar 12, 2012 |
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A new online recognition program, Goody Awards, lets users give real-time Social Good Shout Outs to anyone anytime doing good via Twitter (@goodyawards).
Users can now tweet 3 Goody Awards (Good Deed Goody, Hero Goody and Team Goody) immediately to give a public recognition to someone who gave great advice, brought them soup when sick, invented something that helps the environment, hosted a charity event, raised money for a cause or ...
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Post-Recession Charitable Pledges To Health Care Organizations Slow, Jeopardizing Future Fundraising Efforts
| Posted in Fundraising on Mar 7, 2012 |
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Examination of a full year's post-recession fundraising by U.S. and Canadian health care organizations shows charitable pledges to these organizations in both countries have slowed. These and other findings were contained in two reports published by the Association for Healthcare Philanthropy (AHP) based on its detailed Performance Benchmarking Service survey of fundraising activities in both countries.
Key findings revealed a downward ...
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Cause Marketing Readings Of The Week - March 5
| Posted in Resource Roundup on Mar 5, 2012 by |
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Here’s the best of the best of cause marketing information from the last week:
Is ‘Hovering’ the Future of Online Cause Marketing? Another great post from Joe Waters. http://bit.ly/yppwlx
Swoop is a new online content service that expands the potential for web pages to deliver deeper engagement with users. When you hover over keywords or icons ...
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First-Of-Their-Kind Data Analytics Tools Provide Nonprofit Fundraisers Even More Insight into Donor Behavior
| Posted in Fundraising on Mar 2, 2012 |
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To help nonprofits better understand their prospective donors based on behavioral segmentation, Target Analytics is introducing Loyalty Insights and Lapsed Insights data services.
These first-of-their-kind tools are designed to give nonprofits a holistic view of a donor's historical giving and a new understanding of the loyalty characteristics of prospective donors. This new insight will allow nonprofits to optimize their direct marketing ...
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Put Your Money Where The Motivation Is — Compensation Strategies To Retain Your Best People
| Posted in Careers on Mar 2, 2012 |
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No matter the economic environment, a leading goal of most organizations remains creating a workplace that's engaging and motivating, where employees want to stay, grow and contribute their knowledge, experience and expertise. Engaged employees are those who are motivated to contribute beyond what's expected. But what creates motivation and engagement, especially for your top performers?
Employees need clear answers to the age-old ...
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