2012 Wealth and Values Survey: Most Millionaires Believe They Have A Duty To Give Back To Society
| Posted in Philanthropy on Jan 18, 2012 |
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America's millionaires recognize that with their wealth comes responsibility to help America through its challenges, according to survey findings by PNC Wealth Management, a member of The PNC Financial Services Group, Inc.
More than half of millionaires feel an obligation to "give back" and few are concerned with their ability to give, according to the eighth annual Wealth and Values Survey, entitled "Responsibility and Money: ...
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Cause Marketing Readings Of The Week - January 16
| Posted in Resource Roundup on Jan 16, 2012 by |
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Here’s the best of the best of cause marketing information from the last week:
3 Ways To Keep Cause Marketing Authentic
Within the past few years, cause marketing has seen a dramatic increase in impact among consumers around the world. According to a study on corporate responsibility (CR) conducted by Cone Communications and Echo Research, roughly half of consumers are more likely to purchase a company’s products if they outwardly ...
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National Study Offers New Insights Into Nonprofit Employee Engagement
| Posted in Management on Jan 15, 2012 |
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To help nonprofit employers better understand their employees’ engagement, Opportunity Knocks, the national nonprofit job board and HR resource, conducted a landmark national study and today released the OK Research project, Engaging the Nonprofit Workforce: Mission, Management and Emotion.
Opportunity Knocks produced this project in partnership with the University of Nevada, Las Vegas School of Environmental and Public Affairs and ...
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Digital Technology Continues As Global Game-Changer For Social Change
| Posted in Technology on Jan 12, 2012 |
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Global events in 2011 demonstrated the impact technology has in driving social change movements. A new Walden University survey of 11 countries shows that most adults in countries around the world (89%, on average) agree that technology can turn a cause into a movement faster than anything else can. These views were particularly prevalent in Spain (93%), Canada ...
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Marketing Firm Extends Deadline For 2012 Nonprofit PR Grants Program
| Posted in Marketing on Jan 12, 2012 |
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Neotrope, a California-based brand identity, internet marketing and PR firm, announced an extension on the deadline for its 2012 PR Grant program for U.S. based IRS recognized 501(c)3 charitable non-profits, extending the application deadline from January 15 to January 31.
The company also recently announced it had expanded the deliverables of its 2012 Non-Profit PR Grants Program. All recipients of the 2012 program will now also receive up ...
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Cause Marketing Readings Of The Week - January 9
| Posted in Resource Roundup on Jan 9, 2012 by |
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Here’s the best of the best of cause marketing information from the last week:
Why And How Causes Should Use Pinterest
http://huff.to/xdwHyK
It seems appropriate to start 2012 with a post from Joe Waters! If your nonprofit wants to connect with 25-44 year-old women, you may want to explore Pinterest, a fairly new social media platform. According to ...
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Convio Predicts Key Trends For The Nonprofit Sector In 2012
| Posted in Not For Profit on Jan 8, 2012 |
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Convio's key predictions and expected trends that will have the biggest impact on the nonprofit sector in 2012: social and mobile continuing to mature; peer-to-peer engagement having greater influence; and donors dictating terms of interaction.
"Successful nonprofits must continuously adapt to changes in consumer expectations and opportunities presented by new media and technologies," said Vinay Bhagat, founder and chief strategy ...
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WealthEngine Releases New Higher Education Fundraising Report
| Posted in Fundraising on Jan 7, 2012 |
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WealthEngine, the leading provider of sophisticated prospect research and wealth identification tools, has released a new edition of the research report Best Practices for Prospect Research in Higher Education Fundraising. Originally released in the fall of 2009, this new edition contains significant updates and research intended to facilitate knowledge sharing and help institutions of education achieve a higher level of fundraising ...
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Gallop Launches "The Year Of Making A Difference" Program To Benefit St. Louis Charities
| Posted in GOOD News on Jan 3, 2012 |
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The Gallop law firm has launched a unique charitable awareness and fundraising initiative called "The Year of Making a Difference" to benefit local non-profit enterprises that assist people who may be impoverished, sick, disabled, or looking for a second chance in life, including children, adults, senior citizens and military personnel.
Gallop Managing Partner Thomas J. Campbell observes, "So far as we know, Gallop is the ...
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Using "Goal Alignment" To Improve Nonprofit Efficiency
| Posted in Management on Jan 3, 2012 by Sean Conrad |
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Goal alignment is a key business tool that many nonprofits could make greater use of. A way to ensure all staff are working to support organizational goals, goal alignment has been shown to improve profitability and success. So how do you implement goal alignment?
First you need to establish clear organizational goals. In many organizations, these high-level goals tend to more closely resemble slogans or mission statements. Why not use the ...
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Bolder Giving For 2012 With These Four New Year's Philanthropy Resolutions
| Posted in Philanthropy on Jan 1, 2012 |
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A leading nonprofit wants to bring out the hidden philanthropist in everyone and offers 4 easy New Year's Resolutions anyone can follow to increase their social impact.
According to Bolder Giving's CEO, Jason Franklin, "Bolder Giving's mission is to inspire and support people to give at their full lifetime potential and these resolutions give people an easy (and fun) way to support organizations and communities they ...
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New Report Reveals Positive News For Donor-Advised Funds
| Posted in Philanthropy on Dec 25, 2011 |
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A new report from National Philanthropic Trust (NPT) found that donor-advised funds (DAFs), already the most popular charitable giving vehicle, continued to grow in contributions, assets, and grantmaking.
NPT's report also expanded on the key finding of the long-awaited and recently released United States Department of Treasury's "Report to Congress on Supporting Organizations and Donor Advised Funds," including that payout ...
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