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7 Tips For Using Pinterest as a Nonprofit Fundraising Engine
  Posted in Fundraising on May 1, 2012    0 Comments 
7 Tips For Using Pinterest as a Nonprofit Fundraising Engine
SocialRaises Kevin LaManna provides 7 tips on how nonprofits can use Pinterest to aid in a holistic fundraising campaign across the web. Chances are you've heard of "this Pinterest thing" that's become the new social media cool kid on the block. It's now the third largest social media site and the 16th most popular site on the web. Here are 7 tips on how nonprofits can start using Pinterest to raise awareness, impact and ...  More
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2012 National Study Of Employers Shows Significant Changes For U.S. Workers Since End Of Recession
  Posted in Careers on Apr 30, 2012    0 Comments 
2012 National Study Of Employers Shows Significant Changes For U.S. Workers Since End Of Recession
The latest edition of the National Study of Employers, designed and conducted by the Families and Work Institute (FWI) and released jointly today by FWI and the Society for Human Resource Management (SHRM) as part of their partnership, finds that employers are increasing employees' options for managing when and where they work, while reducing some options that affect how much they work. First conducted by FWI in 1998, the National Study ...  More
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New Survey Reveals The Most Effective Online Marketing Tools And Strategies For Small Businesses And Nonprofits
  Posted in Marketing on Apr 30, 2012    0 Comments 
New Survey Reveals The Most Effective Online Marketing Tools And Strategies For Small Businesses And Nonprofits
A new survey report, Ditch Digital Dabbling: How Small Businesses and Nonprofits Can Master Online Marketing, revealed the "magic number" of hours required to make social media marketing a success. According to the report, it takes a minimum of 25 hours per week to see worthwhile results from social media efforts insight that has long eluded small businesses and nonprofits struggling to find the right market mix in ...  More
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Cause Marketing Readings Of The Week - April 30
  Posted in Resource Roundup on Apr 30, 2012 by     0 Comments 
Cause Marketing Readings Of The Week - April 30
Herefs the best of the best of cause marketing information from the last week: Lady Godiva Program GODIVA Chocolatier has launched what theyfre calling the first gglobal corporate philanthropy efforth called the Lady GODIVA Program. The cause marketing initiative includes a nomination contest and the company has announced Lauren Bush, Co-Founder of FEED Projects, as the first honoree. To kick-off this collaboration, and support ...  More
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A Conversation With John Murcott, CEO And Co-Founder Of Karma411
  Posted in Fundraising on Apr 27, 2012    1 Comments 
A Conversation With John Murcott, CEO And Co-Founder Of Karma411
John Murcott is the CEO and co-founder of Karma411. In his 15 years of technology startup experience with Products, Strategy, and Marketing, John has started four companies. His entrepreneurial track record demonstrates how success comes to those who follow their passion. John and his business partner, Mark Fasciano, sold their first startup, FatWire Software, in 2007 to a private equity group who later sold it to Oracle. After this success, ...  More
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National Brand With Local Cause Marketing: New Belgium Brewing Company's Urban Assault Ride
  Posted in Marketing on Apr 24, 2012 by     0 Comments 
National Brand With Local Cause Marketing: New Belgium Brewing Company's Urban Assault Ride
Greetings 501Connect Readers! I would like to share with you an excellent example (in my opinion) of an event-based cause marketing promotion put on by New Belgium Brewing Company. Beyond the normal operations of their company (they are wildly transparent about their  More
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Overall Charitable Giving Up 5 Percent In February And Online Giving Up 13.8 Percent
  Posted in Fundraising on Apr 24, 2012    0 Comments 
Overall Charitable Giving Up 5 Percent In February And Online Giving Up 13.8 Percent
The Blackbaud Index of Charitable Giving, a broad-based fundraising index that reports overall giving trends of 2,515 US-based nonprofit organizations representing $7.4 billion in yearly giving on a monthly basis, today reported that charitable giving rose 5% for the three months ending February 2012 as compared to the same period in 2011. The Blackbaud Index of Online Giving, comprised of actual revenue data from 1889 nonprofits ...  More
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Mobile Beacon & TechSoup Announce New 4G Mobile Broadband Offering For Nonprofits
  Posted in Technology on Apr 24, 2012    0 Comments 
Mobile Beacon & TechSoup Announce New 4G Mobile Broadband Offering For Nonprofits
Mobile Beacon has joined TechSoup's Product Donation Program. With a global reach, TechSoup is a nonprofit organization that provides other nonprofits and libraries with the technology and education they need to help fulfill their mission. All TechSoup products and services are provided for just a small administrative fee. To date, the company offers more than 400 technology products, provided by more than 45 donor partners. Mobile Beacon ...  More
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Survey Finds Facebook And Google Privacy Policies More Confusing Than Credit Card Bills, Government Notices
  Posted in Technology on Apr 24, 2012    0 Comments 
Survey Finds Facebook And Google Privacy Policies More Confusing Than Credit Card Bills, Government Notices
A new survey released by global strategic branding firm Siegel+Gale revealed confusion and frustration among consumers regarding Facebook and Google privacy policies. The survey of more than 400 respondents found that users have little understanding of how Facebook and Google track and store user information and activity, and how information is shared and with whom. On a scale of 0 to 100 (with a score of 80 indicating good comprehension), ...  More
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Cause Marketing Readings Of The Week - April 23
  Posted in Resource Roundup on Apr 23, 2012 by     0 Comments 
Cause Marketing Readings Of The Week - April 23
Heres the best of the best of cause marketing information from the last week: Ethical Branding & Cause Marketing Podcast of NPRs Diane Rehm show about Cause Marketing. The show includes a comprehensive discussion about the practice of Cause Marketing including the history, the mutual and multiple benefits and why it works. Featured are - Mara Einstein, author of "Compassion, Inc.: How Corporate America Blurs the Line between ...  More
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Ovation And Americans For The Arts Launch InnOVATION, A New National Grant Program
  Posted in Fundraising on Apr 21, 2012    0 Comments 
Ovation And Americans For The Arts Launch InnOVATION, A New National Grant Program
Ovation, the network dedicated to art, artists and all forms of artistic storytelling, is putting its money where its passion is once again, this time funding a national arts grant program called The innOVATION Grant Program. Inspired by the remarkable community revitalization effort documented in the network's upcoming original series Motor City Rising, and eager to support similar stories of artist-led neighborhood renewal across the ...  More
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Razoo's "Twive And Receive" Online Giving Day Helps Nonprofits Embrace Social Media Tools Like Twitter And Facebook
  Posted in Fundraising on Apr 21, 2012    0 Comments 
Razoo's "Twive And Receive" Online Giving Day Helps Nonprofits Embrace Social Media Tools Like Twitter And Facebook
On June 14, social media activists in cities across the country will go head-to-head to see who can generate the most donations for their favorite local nonprofit. They will be vying for a share of $30,000 in additional donations, while ultimately demonstrating the power of social media fundraising techniques. The competition, Twive and Receive, ...  More
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