Video: Lemons at Your Charity Auction Make the Heart Grow Fonder
Posted in Fundraising on Aug 13, 2012 by
Research proves that a fresh lemon scent gets guests to feel more charitable. Professional charity auctioneer Sherry Truhlar examines findings from a 2009 study, The Smell of Virtue: Clean Scents Promote Reciprocity and Charity, conducted by Katie Liljenquist of Brigham Young University, along with Chen-Bo Zhong and Adam D. Galinsky.
Sherry shares how we can use that science to raise more money in our charity auction galas.
Benefit auctioneer Sherry Truhlar, CMP, BAS has been featured on television (E! Style, TLC) and in national publications (The Washington Post Magazine, AUCTIONEER) for her trend-setting work with auction fundraisers. In addition to serving clients as an auctioneer, she teaches popular online classes designed to educate volunteer auction chairpersons about simple ways they can improve the bottom-line results of their auctions. Her free or nearly free resources are used by hundreds of charities, and her complementary Auction Item Guide is downloaded by dozens every day who seek auction procurement help. Get your own FREE ITEM GUIDE (listing the 100 items selling over value) at www.RedAppleAuctions.com.