Put Your Money Where Your Mouth Is: Pledgeit
| Posted in Marketing on Feb 22, 2013 by |
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My latest find on the interwebs is Pledgeit; it's a new charity crowd funding site "formed by a heady mix of social media, peer pressure, and fundraising", says their website. In a nutshell, you can dare your friends to do any challenge you'd like, back it up with pledges, and then leverage your social networks to make your goal and control ...
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CentUp: A Win Win Win?
| Posted in Marketing on Jan 25, 2013 by |
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A piece of technology is launching in a few months that uniquely benefits the following groups: a) those who produce web content; b) those who consume it and c) charitable entities. In various ways, all three groups benefit from this little button. It's called CentUp and I interviewed co-founder Len Kendall for this post.
First of all, More
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The Cause Marketing Triangle: A New Approach To Cause Marketing
| Posted in Marketing on Jan 23, 2013 by |
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The past 40 years of cause marketing has taught us to believe that a cause marketing campaign, by definition, is a mutually beneficial relationship between a company or brand and a nonprofit organization or cause for the purpose of raising money, awareness and/or stakeholder engagement. Our friends at the Cause Marketing Forum define cause marketing in this way: “Cause marketing encompasses a wide variety of commercial activity that aligns a ...
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5 Ways To Put The "Social" Back In Your Social Media
| Posted in Marketing on Jan 10, 2013 by |
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Imagine that you and I are having lunch together. Would you let me do all the talking, adding nothing to the conversation? Or would you dominate the conversation, so consumed by what you had to say that I couldn't share anything? Of course not! We would find a rapport and an exchange that works for both of us. That is how we form relationships….and that is exactly how we SHOULD form relationships in social media. All too often, however, ...
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2013 Non-Profit PR Grants Announced - Neotrope To Again Donate $50K In Services To Ten Worthy Causes
| Posted in Marketing on Dec 18, 2012 |
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Neotrope, a marketing, PR, and information publishing company founded in 1983, today announced its annual Nonprofit PR Grant Program for 2013. Ten U.S. based charitable non-profits will receive in-kind grants totaling $50,000, including public relations, news dissemination and online marketing services, as part of the company's 30th anniversary.
The Non-Profit PR Grants program was originally launched in 2000 to help assist U.S. 501(c)3 ...
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Cause Marketing During The Holidays
| Posted in Marketing on Dec 10, 2012 by |
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It’s that time of year again. Each year, among the din of holiday shopping, decorating, and socializing, many people find a way to give back to their communities. I don’t know if it’s the warm, fuzzy feeling that you get from watching someone open a gift that you are so excited to give them, or from the way that the holidays make you appreciate all the ones you love and the things you have, but donating clothes, canned goods or monetary ...
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Giving Tuesday: A New Holiday
| Posted in Marketing on Nov 26, 2012 by |
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You've heard of Thanksgiving, Black Friday, and Cyber Monday, but have you heard about Giving Tuesday? According to the website, GivingTuesday.org: #GivingTuesday is a campaign to create a national day of giving at the start of the annual holiday season. It celebrates and encourages charitable activities that support nonprofit ...
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Six Pillars Of Effective Cause Marketing
| Posted in Marketing on Nov 13, 2012 by |
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It’s been nearly 30 years since American Express famously launched its campaign to benefit the Statue of Liberty restoration project. This effort, often regarded as the first cause-related marketing campaign, unlocked a penny toward the restoration effort for every American Express transaction made within the campaign period. In addition, for each new card issued, a dollar was given to the preservation of the Statue of Liberty and Ellis Island. ...
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Doing Well While Doing Good
| Posted in Marketing on Oct 30, 2012 by |
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Nonprofit professionals often need to be budget-conscious, in both their professional and personal lives. As the back-to-back holiday season creeps onto the horizon, here are my tips and tricks for making your dollar go farther, both in your purchase and your purchase's impact.
Blessing Basket is a nonprofit based in St. Louis, but has a global ...
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New Research Shows Americans Increasingly Skeptical About The Impact Of Breast Cancer Cause Marketing
| Posted in Marketing on Oct 22, 2012 |
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Nearly all Americans (92%) believe breast cancer is a critical cause for corporations to support, but just 26 percent feel companies have had a significant positive impact on the issue. Moreover, only half (52%) of consumers believe their individual breast cancer-related purchases make a difference, according to the 2012 Cone Communications Breast Cancer Trend Tracker.
Buying with Skepticism
For now, supporting the ...
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3 Ways To Increase Awareness With Promotional Products
| Posted in Marketing on Oct 21, 2012 |
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October is a big month for awareness campaigns. It’s a month to recognize those who fight for a cure for breast cancer and autism and bring awareness to issues related to domestic violence, Down Syndrome and blindness among many others. This month Advantages Magazine offers up 3 strategies for carrying out effective awareness campaigns.
The first step to creating a successful awareness campaign is to create exposure. T-shirts, bumper ...
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