5 Website Design Tips For Nonprofits
| Posted in Marketing on May 9, 2012 |
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Having just redesigned our website, Karma411.com has website design top of mind! Here are five tips to make your organization's website more effective:
1. Think clean.
Less is more when it comes to a website's homepage. Choose one message or image to be the focal point; your most compelling content should be front and ...
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New MMA Smartgraphics Series: How The Mobile Channel Is Revolutionizing Marketing And The Consumer Experience
| Posted in Marketing on May 4, 2012 |
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Mobile Marketing Association's SmartGraphics, a new infographic series, provides fresh insights into how mobile services are changing the ways that consumers live and interact with their world and the ways that marketers are connecting with their customers.
The first SmartGraphic identifies nine surprising examples of how mobile has become the most personal and pervasive media in history. For example, nearly one in five Americans ...
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New Survey Reveals The Most Effective Online Marketing Tools And Strategies For Small Businesses And Nonprofits
| Posted in Marketing on Apr 30, 2012 |
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A new survey report, Ditch Digital Dabbling: How Small Businesses and Nonprofits Can Master Online Marketing, revealed the "magic number" of hours required to make social media marketing a success. According to the report, it takes a minimum of 25 hours per week to see worthwhile results from social media efforts – insight that has long eluded small businesses and nonprofits struggling to find the right market mix in ...
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New Study Reveals Digital Behavioral Trends For Consumers
| Posted in Marketing on Apr 16, 2012 |
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A new IBM study reveals that as consumers adopt an increasing number of digital devices, four distinct new "digital personalities" are emerging. This shift is compelling companies to adopt more innovative business models that deliver personalized experiences.
The "Beyond Digital" study paints a portrait of a rapidly changing audience that is adopting a wide range of digital devices at a dizzying pace. And, contrary to ...
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3 Strategies To Attract Nonprofit Investors
| Posted in Marketing on Apr 4, 2012 by |
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We live in a new era where consumers, businesses, investors, employees, and service providers attach real economic value to social outcomes. An era where the "feel good" issues of yesterday—education, the environment, health care, the arts, animal rights—all have direct economic consequences and opportunities.
This represents a major shift in the world of nonprofits from basic charity to the concept of "investment". Simply ...
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Six Facebook Mistakes That Harm Your Nonprofit Organization
| Posted in Marketing on Apr 1, 2012 by |
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With more than 400 million active visitors, Facebook is certainly the most popular social networking site in use. While the site is known for the relaxed social aspect, many organizations and individuals also use it for promotional, informational and professional networking purposes.
Facebook can be a valuable tool for connecting to donors, volunteers and other stakeholders in additiona to colleagues, clients and friends. In fact, surveys ...
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Tom's Shoes: A Closer Look
| Posted in Marketing on Mar 27, 2012 by |
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Last month, I talked about people being drawn to buying things that benefit charity, regardless of whether they have researched the cause or researched the product. As I started researching this topic further, I discovered that TOMS Shoes was a great case study to talk further about this topic. Being that this company is both wildly successful and slightly contested, I ...
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New Guide Helps Everyday Advocates And Leading Change Makers Tell Powerful Personal Stories
| Posted in Marketing on Mar 25, 2012 |
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"Living Proof: Telling Your Story to Make a Difference," a new manual published by Granville Circle Press, is the first comprehensive guide that helps individuals tell their personal stories powerfully to bring about positive change. Written by John Capecci and Timothy Cage, communication professionals who've helped thousands of advocates and hundreds of organizations share their stories, the book is aimed at anyone asking ...
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Put Down That Megaphone And Talk To Me
| Posted in Marketing on Mar 16, 2012 by |
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5 Reasons Why You Need To Be A Pull Communicator
Most of us who have been in the communications business for a while were taught to be push communicators — we pushed as much information as we could out to audiences, and hoped they connected. We were engaging in a shouting match for audiences' attentions, and usually the product, or company, or cause that yelled the loudest got the most attention.
Then came social media and ...
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ROI Pop Releases Free 2012 SEO Guide For Nonprofits
| Posted in Marketing on Feb 29, 2012 |
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Knowing where to start for your Nonprofit’s SEO strategy can be daunting. Now a free and easy to follow guide offered by ROI Pop titled "SEO for Nonprofits" will get you started on the path to making your organization relevant online.
ROI Pop, Inc. just released the 2012 SEO for Nonprofits Guide. This free downloadable guide was created with a nonprofit’s marketing team or individual in mind but the core principles discussed ...
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Oh, It's For Charity!
| Posted in Marketing on Feb 23, 2012 by |
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This post poses a question. I intend to research an answer in my post for next month. The idea comes from personal, anecdotal support, not scientific study. And so, I ask you to leave a comment and help me to explore this idea further.
Being that I am a nonprofit-minded person and I enjoy supporting social enterprises and the like, many of my purchases are motivated by the desire to contribute to something worthwhile. But even a somewhat ...
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