Cause Marketing Readings Of The Week - January 30
| Posted in Resource Roundup on Jan 30, 2012 by |
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Here’s the best of the best of cause marketing information from the last week:
89 percent of nonprofits use Facebook for social media marketing http://bit.ly/yFOucT
Do you know where your donors and prospects are in terms of social media? As technology and mobile technology (see “What Apple’s 1st Quarter #s mean to you and your association or nonprofit? at www.SCDgroup.net). For example, the National Golf Foundation conducted research (http://bit.ly/zRBPYW) and discovered that 71% of Core Golfers said they use Facebook, LinkedIn, or Twitter. Here’s a nice post for nonprofits from John Haydon: The Most Important Communication Channels For Your Nonprofit. http://bit.ly/xMT9oK
The Difference Between Transactional, Transformative Cause Marketing
With the help of some friends, Joe Water’s provides a back-of-the-napkin explanation for three key types of cause marketing. http://bit.ly/xrmD18
The Justice League's Latest Mission: Famine & Hunger in Africa
We Can Be Heroes comes with immense leverage [thousands of employees, millions of canvases and platforms, a global fan base] and aspirational goals. In collaboration with three global nonprofits – Save the Children, Mercy Corps and International Rescue Committee – the conglomerates will match dollar for dollar up to a million dollars. Their two-year goal: $2 million spread evenly among the three NGOs. http://bit.ly/ydirP0
Sevenly hopes to change the world one T-shirt at a time http://lat.ms/x5NHAC
Since launching in June, Sevenly has sold more than 29,000 items and donated more than $200,000 to charities including Cure Childhood Cancer in Atlanta; the International Justice Mission, which fights sex trafficking abroad; and Hope International, which provides micro-financing for developing businesses in Africa.
Critical skills you’ll need to prepare for 2020
Some good advice for you and/or your volunteers. http://bit.ly/xnpdxe
Trees for Troops recognized as top finalist in the Joining Forces Community Challenge http://on.ksdk.com/w2MdWm
(KSDK) - A Chesterfield non-profit has been selected as a top finalist in the Joining Forces Community Challenge, which honors people and organizations passionate about helping military families. The challenge was launched by First Lady Michelle Obama and Dr. Jill Biden. Trees for Troops, based in Chesterfield, has delivered over 103,000 Christmas trees to military families since 2005. The challenge includes a public vote that names the People's Choice winner. To vote for Trees for Troops, visit the Joining Forces website. Voting ends February 23.
Steve Drake is President and Owner of SCD Group Inc., a consulting company focused on strategy, content, cause and discovery. Drake is an award-winning cause marketer passionate about linking associations with nonprofits and for-profits.
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Cause Marketing Campaign Nonprofit Marketing Association Marketing Sevenly Trees For Troops Steve Drake
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