Cause Marketing Readings Of The Week - July 4
| Posted in Resource Roundup on Jul 4, 2011 by |
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Happy holidays! Here’s the best of the best of cause marketing information from the last week:
Cause Marketing: How One Local Non Profit Finds Opportunities In Objectives
Describing her organization as "small and mighty," Sherri Wood, president and national coordinator of the San Francisco, Calif.-based, One Warm, credits her success to "a reconfiguration on how the nonprofit views cause marketing. "Cause marketing is not philanthropy," said Wood. "There has to be a business reason for a corporate partnership. Sometimes nonprofits don't realize that. It really needs to be based on a business model. It is important to ask yourself, what are you going to be offering to the corporation through your relationship?" http://bit.ly/iDojEf
Charity Goes Mobile to Appeal to Young
She decided "Do Something," a national nonprofit group that works to involve teenagers in civic activities, had to go mobile. No longer could it rely on its Web site to motivate young people to take part in social activism. Instead, it would rely on mobile technology in the hopes of substantially increasing its reach and impact. http://bit.ly/lKjnXp
The Top 4 Issues and Challenges In Cause Marketing
From PSGive.org’s summary of an Internet Week NY panel.
1. Lack of Engagement
2. Lack of Content and Channel Utilization
3. Lack of Perspective
4. Lack of Cause-Marketing Access and Understanding for Local Brands
Steve Drake is President and Owner of Drake & Company, a leading association management company in St. Louis, MO and an award-winning cause marketer passionate about linking associations with nonprofits and for-profits.
Tags:
Cause Marketing Nonprofit Marketing Mobile Technology Do Something Steve Drake
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