Cause Marketing Readings Of The Week - June 20
Here’s the best of the best of cause marketing information from the last week:
| Posted in Resource Roundup on Jun 21, 2011 by
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Cause Marketing – Personal Word-Of-Mouth and TV Most Influence Engagement of Generation Y.
According to the the Georgetown University and Ogilvy PR study, Dynamics of Cause Engagement, thirty-six percent of Generation X and 37% of Generation Y say that they would support a cause online compared to offline, believing that social media helps increase the exposure of causes.
Four viral video tips to create infectious content
Videos can help boost your cause marketing efforts. Here are some great tips
Build.com Gaining Momentum in Social Media & Cause Marketing
Build.com has also realized the power of cause marketing in social media. During last year’s deadly floods in Nashville, Tenn., the company pledged to donate $1 for every new Facebook fan it earned during the entire month of June 2010. This experiment paid huge dividends, as Build.com donated $5,000 to Hands On Nashville, a local non-profit committed to helping those in Nashville and the surrounding areas. http://bit.ly/iJoEoA
For a cause: How workplace campaigns can benefit brands
When brands partner with a cause, many times they are shooting for unknown-to-them or past customers to engage through giving. But these brands may be missing out by not including one key element: the workplace campaign. http://bit.ly/lXzL5x
Cause Marketing Cause Related Marketing Social Media Nonprofit Organizations Non-Profit
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