Cause Marketing Readings Of The Week - October 3
| Posted in Resource Roundup on Oct 3, 2011 by |
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Here’s the best of the best of cause marketing information from the last week:
Five Best Cause Marketing Programs for Local Nonprofits
Cause-Marketing Campaigns that Work for Even Small, Local Charities. Nonprofits ask me all the time how to get started with cause marketing. Easy, I say, get a business partner. A partner is the main ingredient. You can't have a cause marketing program without a company! http://bit.ly/qXwvlr
Re-engineering Cause-Related Marketing
If we look at the Cone-Roper reports since the mid-1980s, they have all emphasized the value of customers' opinions on cause marketing and their willingness to switch brands and retailers. The million-dollar question corporations have been trying to answer is, "Can we build deeper relationships with our customers (retailers and end users) through a cause relationship and still increase sales?" If we could re-engineer cause-related marketing, better questions would be, "If we could make our company really stand for something important, will our customers follow us? Can we create sales programs that can truly impact a social issue, not just make press headlines?" http://bit.ly/ofSQIk
 Spare Nothing for the Cure: STl Local Cause Marketing
How can you help fight breast cancer with a bowling ball and ten pins? Participate in the third annual Spare Nothing for the Cure, presented by Saint Louis Bread Co., on Sunday, Oct. 23, 2011. This family-friendly bowling event benefits the St. Louis Affiliate of Susan G. Komen for the Cure®.Bowlers choose from two locations: Tropicana Lanes in Richmond Heights, Mo., and Camelot Bowl in Collinsville, Ill. Each bowling alley features three sessions. http://bit.ly/rpiQxL
 Jeep shifts into PinkDrive
Chrysler South Africa (CSA) is joining forces with PinkDrive in support of Breast Cancer Awareness. CSA is sponsoring a Jeep Wrangler wrapped in digital pink camoflague for the cause. The pink Jeep will make an appearance at numerous events taking place throughout South Africa from September 2011, which includes media launches, sports events, high coffees, a lunch and a "Shout for Cancer" Concert. http://bit.ly/oHWPIx
Wash those hands of goodwashing
I’m not sure I agree with this post … but … thought you may find it useful background. “Cynical and savvy, today’s consumers expect greater accountability from non-profits as well as brands involved in cause marketing – for example, exactly where the money is going and what impact it’s having,” says the report. “More transparency will mean more focus on effecting real change and less goodwashing. http://bit.ly/r9bUnv
Steve Drake is President and Owner of Drake & Company, a leading association management company in St. Louis, MO and an award-winning cause marketer passionate about linking associations with nonprofits and for-profits.
Tags:
Steve Drake Cause Marketing Cause-Related Marketing Transparency Accountability Impact
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