Cause Marketing Readings Of The Week - February 20

Posted in Resource Roundup on Feb 19, 2012 by

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Cause Marketing Readings Of The Week - February 20

Here’s the best of the best of cause marketing information from the last week:

Opportunity for Local Charities: Belk Charity Sale in April http://bit.ly/aAL2Xc
Participating charities can raise funds by selling $5 tickets to the April event. The charity keeps 100% of ticket revenue. Here’s a news story about the program http://tnsne.ws/zhVJ9R. To participate, find a store near you. http://bit.ly/yv8z5n

If you spend at Saks, Charities Benefit http://newspr.es/w4fiGM
Saks offers a great opportunity for local charities. Are you one of those designated to receive 5% of consumer purchases?

Who is driving cause in the marketplace, consumers or companies? http://ow.ly/94nQI
Great question from an MBA student. Check this response from Craig Bida, executive vice president of cause branding and nonprofit marketing for Cone Communications, a public relations and marketing agency. What does it suggest for your organization?

Seventh Generation Joins Dr. Seuss' The Lorax in Speaking for the Trees http://bit.ly/AB76Qt
Seventh Generation, the nation's leading brand of environmentally-friendly household products, today announced an educational partnership with Universal Pictures to mark the big screen debut of Dr. Seuss' The Lorax and bring the tale's crucial message of ecological hope and environmental action to a new generation of children and their parents. The adventure opens on March 2.

Does doing good pay: an interview with Cause Capitalism founder Olivia Khahili http://bit.ly/AtWZhf
As a business owner, entrepreneur, part-time recovering control freak and analysis junkie, I’ve spent days…no weeks…pondering the idea of running a “social business”: up and down, around and around, in and out, my brain does flips as it tries to wrap itself around this idea of “People versus Profit.” Or is it “People before Profit?”
At my core a thought lingers, or perhaps it is just a hunch: businesses are about money. Period. But then my “female energy” (yes, I am a true Californian now) kicks in, and I think…but is it? I mean, profit is what we strive for, and after all money is the obvious panacea to the problems we get ourselves into as a culture…as a planet, really. So where does all this “doing good” stuff fit?

Twitter Handles Used as Names on Philadelphia Wings Jerseys http://bit.ly/zSSgP4
The initiative, believed to be a first for professional sports teams in the United States and Canada, not only got national TV and newspaper coverage in both countries, it also created a buzz on the social media site.The Wings raised more than $13,000 (U.S.) for the American Cancer Society by auctioning off the jerseys after the game, a 14-13 win over the Buffalo Bandits moving them into a first-place tie with the Toronto Rock.

Steve Drake is President and Owner of SCD Group Inc., a consulting company focused on strategy, content, cause and discovery. Drake is an award-winning cause marketer passionate about linking associations with nonprofits and for-profits.

Tags: Cause Marketing Steve Drake Belk Charity Sale Saks Craig Bida Cone Communications Dr. Seuss The Lorax Olivia Khahili Cause Capitalism Philadelphia Wings Twitter

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