Improving Email Engagement And Deliverability
| Posted in Marketing on Feb 7, 2012 |
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Informz, a leading email marketing service provider for the association and nonprofit industries, has released a new case study discussing how their client, Toy Industry Association (TIA), improved member engagement and deliverability of the association’s monthly e-newsletter.
The case study provides detailed insight into how TIA used the Informz email platform to conduct a three-phased initiative that resulted in an impressive 18 percent increase in email deliverability, 56 percent increase in opens and a 67 percent increase in clicks.
The case study highlights how TIA worked with the Informz strategy team to execute a comprehensive re-engagement campaign and testing program for TIA’s weekly e-newsletter, Toy News Tuesday. The results of the program included:- an improved deliverability rate from 83 percent to 98 percent, an 18 percent total increase
- an increase in open rates from 16 percent to 25 percent, a 56 percent increase
- an increase in click-thrus from 18 percent to 30 percent, a 67 percent increase
"Enabling our clients to send highly-targeted emails that produce a strong return on investment is a core focus for us at Informz," said Joe Tyler, CEO of Informz. "I am pleased to see that the Toy Industry Association was able to use our tools to achieve such an impressive increase in results. Their case study provides an excellent example for other associations that often face these same issues."
The full case study is available for free download from the Informz website, http://www.informz.com.
Informz is an integrated email marketing service that enables highly personalized and targeted communication. The Informz solution provides customers with the tools and expertise to easily and cost-effectively promote their brands, stay in touch, generate and analyze data about their markets, manage information about their customers and partners, and receive valuable feedback to refine future action. Advanced features in the Informz product include text messaging, online survey tools, online voting, and event registration.
Toy Industry Association is the not-for-profit trade association for producers and importers of toys and youth entertainment products sold in North America, representing more than 535 companies who account for approximately 85% of domestic toy sales. TIA has a long history of leadership in toy safety including development of the first comprehensive toy safety standard.
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eMail Marketing Engagement Deliverability Case Study Informz Newsletter
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