New Mobile App Lets Small Organizations Easily Manage Social Media Efforts On The Go
| Posted in Technology on Feb 20, 2012 |
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Roost by VerticalResponse, a social media marketing platform, enables small organizations to easily and quickly create, schedule, manage and measure their social media marketing campaigns from one convenient dashboard. The new Roost mobile app gives access to the platform's most popular features, no matter you they are.
"Most organization members aren't tied to a desk or computer 24 hours a day, but with social media, you need accessibility around the clock," said Janine Popick, VerticalResponse CEO. "With the Roost by VerticalResponse mobile app, small businesses can create and oversee their social media marketing campaigns whenever and wherever it's convenient for them.
"Whether snapping a photo at an event for posting, sending a status update on an upcoming seminar, or checking campaign statistics while on the road, social media management just got a lot easier."
With the Roost by VerticalResponse mobile app, users can:- Post status updates or photos (taken with the phone's camera) to a Facebook Personal Profile, Facebook Business Page, Twitter account and/or LinkedIn account. The status update can be sent immediately, scheduled for a later date or added to an existing campaign.
- Categorize posts by attaching them to a campaign name, for easy tracking and management.
- Get a quick overview of all posts sent or scheduled via the "My Posts" page.
- Obtain more detailed analytics on individual posts, including the proprietary Roost Engagement Score as well as the number of impressions, likes, shares, comments and clicks.
Because the mobile app was designed to complement the full Roost by VerticalResponse social media marketing toolkit for small businesses, users need an account before they can access the mobile app. Set up a free account by going to https://www.roost.com/app.
For complete details on the new release as well as screen images, visit the VerticalResponse Product Blog.
Tags:
Roost VerticalResponse Social Media Mobile App Social Media Marketing Platform
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