Fundraising Returns To Pre-Recession Levels
| Posted in Fundraising on Jan 23, 2012 |
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According to The Blackbaud Index, fundraising has returned to pre-recession levels. Through the first 11 months of 2011, overall giving is up 3.4% over 2010, and is now officially above the level of giving seen in 2007.
Chuck Longfield, Blackbaud’s chief scientist and creator of The Blackbaud Index noted that while giving is up, the increase is not uniform across all sub-sectors. However, most nonprofits saw greater stability and predictability in their 2011 fundraising than in the past few years. "Total U.S. charitable giving appears to finally be back to its pre-recession levels," said Longfield. "Fundraising remains challenging but hopefully the worst is behind us, and nonprofits will continue to see positive growth in 2012."
The Blackbaud Index of Charitable Giving reports that overall charitable revenue grew 1.4% for the three months ending November 2011, as compared to the same period in 2010. This trend is based on $2.5 billion in 12 months’ revenue from 1,281 nonprofit organizations.
Blackbaud also releases additional data and analysis that reports on organizations by size. The Index found that three-month overall charitable revenue for small organizations (prior year revenue of < $1 million) decreased 2.5% in November, while overall charitable revenue at medium organizations (prior year revenue of $1 – 10 million) increased 8.2%, and overall charitable revenue at large organizations (prior year revenue > $10 million) decreased 0.4 %.
The Blackbaud Index of Online Giving reports that online revenue increased by 12% for the three months ending November 2011, as compared to the same period in 2010. This trend is based on $383 million in 12 months’ online revenue from 1,769 organizations.
The Index found that three-month online revenue for small organizations (prior year revenue of < $1 million) increased 15.4% in November, while online revenue at medium organizations (prior year revenue of $1 – 10 million) increased 12.1%, and online revenue at large organizations (prior year revenue > $10 million) increased 10.8%.
The Blackbaud Index – Public, Society Benefit (a new specialty index, focused on the public, society benefit sub-sector) reports that public, society benefit organizations had an overall charitable revenue increase of 5.4% for the three months ending November 2011, as compared to the same period in 2010. This trend is based on $180 million in 12 month revenue from 95 organizations.
The Blackbaud Index of Online Giving reports that public, society benefit organizations had an online revenue increase of 11.9% for the three months ending November 2011, as compared to the same period in 2010. This trend is based on $14 million in 12 month revenue from 105 organizations. For historical charts, visit The Blackbaud Index.
Blackbaud combines technology and expertise to help organizations achieve their missions. The company offers a full spectrum of cloud-based and on-premise software solutions and related services for organizations of all sizes including: fundraising, eMarketing, social media, advocacy, constituent relationship management (CRM), analytics, financial management, and vertical-specific solutions. For more information, visit Blackbaud.com.
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Blackbaud Index of Online Giving Fundraising Charitable Giving Online Giving Nonprofit Technology Andrew Watt Nichole Krieger Chuck Longfield
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