Cause Marketing Readings Of The Week - July 16
| Posted in Resource Roundup on Jul 16, 2012 by |
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Here’s the best of the best of cause marketing information from the last week:
Cause Marketing Lessons From the Rodeo
By Paul Jones of Alden Keene & Associates, Inc.
If you want to change your cause marketing life forever... and not in a good way... then feel free to lower your standards and shortchange things like transparency and openness. Pick partners that aren’t really interested in a true partnership. Make the promotion hard to understand or to participate in. Don’t give potential supporters a compelling reason to participate and don’t thank them when it’s all said and done and frontload all the communication into the start of the promotion. http://bit.ly/NbRS8I
Bota Box Mashes Up Cause Marketing and Rebates
Some $8 billion a year is returned to American households each year in the form of rebates, estimates Parago, a rebate promotion provider in Lewisville, Texas. That dwarfs the $1.7 billion that IEG predicts companies will spend on cause marketing efforts in 2012. Surely there’s a way to mash-up these two different approaches to incentive promotions in a way that makes best advantage of both. In fact, Bota Box, which sells California wines in a box is doing exactly that to benefit the Arbor Day Foundation. In time for National Picnic Month this month, Bota Box will either donate to the Arbor Day Foundation or offer customers a rebate when they meet the terms of the rebate. http://bit.ly/LViewK
How To Convince Gen Y To Believe In Your Cause And Your Company
BY YAEL COHEN Via FastCompany Read more
Here's how to recruit Gen Y to your side:- Define your space
- Be completely authentic
- Ask for action
Instant-On Cause Marketing Benefiting the Colorado Wildfire Fight
I like this for one core reason: it is “real time” … is your nonprofit or business ready to be able to go RealTime with your cause marketing. My question: why is Qdoba limiting this cause effort only to Colorado outlets? Qdoba Mexican Grill, a Colorado-based fast-casual Mexican food chain restaurant, is doing one of those instant-on cause marketing efforts benefiting the firefighting effort in the wildfire-ravaged state of Colorado. Next Tuesday, July 10, 2012 all 72 Qdoba restaurants in Colorado will ask customers for a minimum $1 donation to the Red Cross fund called Colorado Wildfires 2012. Everyone who donates a $1 minimum will get Qdoba’s chips and three-cheese appetizer free. Qdoba will match the first $50,000 raised dollar for dollar. The total goal, therefore, is $100,000. http://t.co/ItpoqQkr
Cause Marketing is Not Only for Big Business
Since many 501Connect readers are not from big business, this August 21 webinar from the Cause Marketing Forum will be right up your ally. Hope you can participate. http://t.co/EJV4F1zl
Steve Drake is President and Owner of SCD Group Inc., a consulting company focused on strategy, content, cause and discovery. Drake is an award-winning cause marketer passionate about linking associations with nonprofits and for-profits.
Tags:
Cause Marketing Nonprofit Marketing Gen Y Bota Box Qdoba Mexican Grill Steve Drake
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