Cause Marketing Readings Of The Week - July 30
| Posted in Resource Roundup on Jul 30, 2012 by |
0 Comments |
Here’s the best of the best of cause marketing information from the last week:
Janet Jackson Cause Marketing Her Weight Loss
During 2012, every pound Americans lose on the Nutrisystem plan will be matched by $1 of Nutrisystem food that go will hunger relief agencies up to $10 million in food. Jackson and Nutrisystem cofounded the cause Nutribank.org. Read more
Cause Marketing for Newbies - Your Nonprofit Has Heart, It’s Time to Share It
Cause marketing has been shown to significantly impact sales: In 2012 thus far,47% of consumers have purchased a brand product monthly that supports a cause. (This is a 47% increase from 2010.) Not convinced yet? There has been a 34% increase in people who would “promote” cause-related brands, and 9% would switch brands if a similar brand started supporting a good cause. http://ow.ly/cA0Hj
5 Characteristics of a Successful Cause Marketing Campaign
When planning your own cause marketing campaign, these 5 attributes can help increase your chances of success:
- Recognizable authenticity.
- Charity benefits.
- Branded products.
- Multiple events.
- Press coverage.
Read the article
On Deck for the Cure.
Guests and employees have donated over $3 million through our innovative On Deck for the Cure® shipboard walks benefiting Susan G. Komen for the Cure. http://ow.ly/cA1dD
Seeking Success by Helping to Feed the Hungry
A marketing giant is joining a publisher, a foundation and celebrities, among others, to fight hunger in the United States in a fresh example of an increasingly popular trend known as cause marketing — that is, seeking to do well by doing good. The partners in the initiative, calledRun 10 Feed 10, are Unilever, on behalf of four brands, Degree Women, Ragú, Simple and Vaseline; Women’s Health magazine, published by Rodale; the Feed Foundation; andCrowdrise, a Web site that uses social networking and crowdsourcing to help raise money for charities. http://ow.ly/cA1dD
Brawny pack supports Wounded Warrior Project
Sign the “Wall of Thanks” page or “like” theWounded Warriors pageand the makers of Brawny® paper towels will donate $1 to the Wounded Warriors Project™ (WWP). As of July 19, upwards of $281,000 were donated to “help us support our nation’s heroes and their families,” says the Web site. http://ow.ly/cA0VN
Steve Drake is President and Owner of SCD Group Inc., a consulting company focused on strategy, content, cause and discovery. Drake is an award-winning cause marketer passionate about linking associations with nonprofits and for-profits.
Tags:
Cause Marketing Nonprofit Marketing Cause Marketing Campaign Nutrisystem On Deck For The Cure Wounded Warrior Project Run 10 Feed 10
Submit A Comment
|
