Cause Marketing Readings Of The Week - July 9
| Posted in Resource Roundup on Jul 9, 2012 by |
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Here’s the best of the best of cause marketing information from the last week:
Goodyear Gives Back via Support our Troops campaign
Goodyear’s Support our Troops with a $250,000 donation combined with a cause marketing action request for customers to donate, send letters of thanks and/or participate in a charity auction. To help promote the campaign, they have designed Support our Troops branded tires at NASCAR races over the weekend. http://bit.ly/NtPYiT
L.L. Bean's Cause Marketing in Six Words
From Paul Jones of Alden Keene & Associates, Inc.
L.L. Bean, the Maine retailer and catalog company, is using a six-word statement as a tagline for its cause marketing effort called 'Million Moment Mission.' The six-word line is; “You Share. We Give. Kids Win.” Here’s how it works: any time you perform a qualifying action… a like on Facebook, a Tweet, submit a story and/or photo about your experience with L.L. Bean’s merchandise or in the great outdoors…the company will donate $1 to programs for kids from the National Park Foundation. The tagline, therefore, distills the campaign very well. http://bit.ly/NtRpxJ
Cause Marketing Goes Patriotic
By Katie Olsen via JustMeans blog
This post features three cause marketing campaigns with a patriotic theme: Huggies Camo for a Cause; Heinz It’s Our Turn to Serve; Got Your 6.
4 Cause Marketing Campaigns to Celebrate on Independence Day
By Joe Waters in SelfishGiving blog
Joe spread his thoughts on holiday cause marketing over two posts. Post #1 & Post #2
If you are seeking cause marketing ideas, remember the next two “big opportunities are (1) back to school and (2) Labor Day. Both are right around the corner but it may still be possible if you move quickly.
How to Write With “Eye Contact”
By Megan & the Brighter World Team via the Brighter World Cause Marketing blog
What’s the importance of eye contact in effective communication? A lot! Eye contact translates to written word as well. That’s why the highest impact form of web writing involves the 2nd person direct writing style, with words like “you” and “you’re.” (Like the style I’m using right now!) Your audience wants to know you’re talking to them. They don’t want to be a little tadpole in an ocean of viewers. They want see that in every piece of communication — your e-letter, your blog, your Facebook post — that you’re speaking directly to them, as if they’re your guest at a dinner party. http://bit.ly/NtSTrD
Blogging As Thought Leadership: Three Foundations Doing It Right
By Rosetta Thurman
While this post is not specific to cause marketing, thought leadership is at the core of nonprofits and their ability to engage with companies in cause marketing projects. And, that includes you cause marketing efforts. http://bit.ly/MOldIz
Steve Drake is President and Owner of SCD Group Inc., a consulting company focused on strategy, content, cause and discovery. Drake is an award-winning cause marketer passionate about linking associations with nonprofits and for-profits.
Tags:
Cause Marketing Nonprofit Marketing Cause Marketing Campaign Goodyear LL Bean Kate Olsen Joe Waters Rosetta Thurman Steve Drake
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