Cause Marketing Readings Of The Week - June 4
| Posted in Resource Roundup on Jun 4, 2012 by |
0 Comments |
Here’s the best of the best of cause marketing information from the last week:
Cause Marketing Halo Awards Given To Top Campaigns
The Cause Marketing Halo Awards Campaigns that fought childhood cancer, moved kids to stand up against bullying and sought to preserve polar bear habitats, all while simultaneously supporting business objectives, were among the winners showcased at the tenth annual Cause Marketing Halo Awards. Eighteen category-specific awards were presented by the Cause Marketing Forum to 2011 campaigns. UNICEF and Procter & Gamble were singled out for Cause Marketing Golden Halo Awards for their body of achievement in the field of doing well by doing good during ceremonies at the J.W. Marriott in Chicago on May 31. http://bit.ly/M00Ouo Write-ups of all the winners are online at CauseMarketingForum.com
Band-Aids and Muppets Aim to Soothe Child’s Scrapes
3M brand Nexcare, meanwhile, is giving away adhesive bandages to encourage people to give blood. In a partnership with the American Red Cross, the brand has printed the word “give” on 1.5 million colorful bandages, which also feature Nexcare’s logo. To promote World Blood Donor Day, June 14, Nexcare is asking consumers to pledge to give blood on its Facebook page. Those who pledge receive a package of the bandages, and are entered into a contest to win a trip to New York. http://nyti.ms/KLuYWR
Huggies Cause Marketing Targets Dads
From Companies & Causes: Huggies brand has announced Camo for a Cause, a donation of five million Huggies Little Movers Camo Diapers to military families across the country between Memorial Day and the Fourth of July. Huggies brand is also supporting the National Fatherhood Initiative’s Military Fatherhood Award™. AFacebook contest profiles dads that go above and beyond the call of duty as a serviceman and as a dad. For each vote received, Huggies Every Little Bottom will donate a diaper to the National Diaper Bank Network to support a baby in need, along with providing 100,000 Camo diapers to the winning dad’s military base. http://ow.ly/bdweL
5 Tips For Effective Cause Marketing
There is a burgeoning trend (or tactic) in consumer products and marketers are convinced it’s directly correlated to brand loyalty. According to a study conducted by Cone Communications, 87% of retailers and manufacturers believe that cause marketing makes them stand out from the competition. But how do you use cause marketing and not appear like your are doing so to jump on marketing bandwagon? Here are 5 pointers to consider when weaving cause marketing into your strategy. http://bit.ly/KXNneZ
Hashtags for Heroes
Raytheon is observing National Military Appreciation Month with the launch of Hashtags4Heroes, a cause marketing campaign to raise awareness and advocacy for the Wounded Warrior Project. This social media message campaign is part of a larger, 5-year commitment from Raytheon to WWP and provides an example of how messaging can play a central role in cause partnerships. Raytheon had hoped Hashtags4Heroes would hit 30,000 donated characters before Memorial Day. Just one week after launch, more than 125,000 characters have been filled with Hashtags4Heroes messages. The campaign is now hoping to donate 300,000 characters by May 31. http://bit.ly/JKzwgO
Cape Cod Potato Chips Launches Ridiculously Good Campaign
The creative, media and social media efforts were developed by Baltimore-based agency GKV, which has been Cape Cod's Agency of Record for more than five years. The campaign launches the week of May 21 with spot TV and digital advertising. The TV spot was produced in partnership with Rhythm and Hues Studios, an Oscar-winning character animation and visual effects studio for feature films, commercials and theme parks based in Marina del Rey, California. Most recently, Rhythm and Hues has produced visual effects for feature films such as "The Hunger Games" and "Cabin in the Woods," as well as animated commercial campaigns, including those that include Coca-Cola's Polar Bears, GEICO's Gecko and the Target dog. http://bit.ly/M029kQ
Memorial Day Cause Marketing
From Paul Jones: Kroger the giant grocery chain, for instance, is running a year-long campaign on behalf of the USO that has a natural inflection point right now. In-stores the campaign shows as a bunch of splashy well-placed signage, plus notices at every checkout counter asking customers to donate to the USO. http://bit.ly/LZZt6O
Good Works! Let's Encourage Companies to Do More of It!
From David Hessekiel: Over the last decade, however, there's been tremendous growth in the number of marketing and corporate initiatives that appeal to our desire to help others or tackle social or environmental problems. Some have become very well known. In the U.S., for example, General Mills' Boxtops for Education has raised over $300 million for schools one 10-cent box top redemption at a time. Overseas, Pampers' 1 Pack = 1 Vaccine campaign has protected 100 million women and their babies from Maternal Neonatal Tetanus in cooperation with UNICEF since 2006. http://huff.to/LZZZBI
Steve Drake is President and Owner of SCD Group Inc., a consulting company focused on strategy, content, cause and discovery. Drake is an award-winning cause marketer passionate about linking associations with nonprofits and for-profits.
Tags:
Cause Marketing Cause Marketing Halo Awards Cause Marketing Forum Band Aids Muppets Huggies Hashtags for Heroes Cape Cod Potato Chips Steve Drake David Hessekiel
Submit A Comment
|
