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New MMA Smartgraphics Series: How The Mobile Channel Is Revolutionizing Marketing And The Consumer Experience

  Posted in Marketing on May 4, 2012    0 Comments 
New MMA Smartgraphics Series: How The Mobile Channel Is Revolutionizing Marketing And The Consumer Experience
Mobile Marketing Association's SmartGraphics, a new infographic series, provides fresh insights into how mobile services are changing the ways that consumers live and interact with their world and the ways that marketers are connecting with their customers.

The first SmartGraphic identifies nine surprising examples of how mobile has become the most personal and pervasive media in history. For example, nearly one in five Americans communicates more with their loved ones via text message than face-to-face. More than half take calls while in the bathroom.

The debut SmartGraphic is available now at Bookmark to get future SmartGraphics, which will explore more consumer habits, the growth of the mobile channel and mobile marketing's reach and effectiveness.

The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing nearly fifty countries around the globe, include all members of the mobile media ecosystem.

Tags: Mobile Marketing Association  SmartGraphics  Infographic Series  Mobile Technology  Marketing  Media  
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