Cause Marketing Readings Of The Week - September 3
| Posted in Resource Roundup on Sep 3, 2012 by |
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Here’s the best of the best of cause marketing information from the last week:
5 Stories on Cause Marketing
4 Steps to Launching a Fundraiser on Pinterest
By Joe Waters via HuffingtonPost
Step 1: Recruit a Company Partner
Step 2: Create a Board, Pick a Hashtag
Step 3: Promote the Board
Step 4: Count Up Your Pins & Collect Your Donation
http://ow.ly/cAW9b
Who Are You Playing For? Patriot Golf Day
Heard on TV; story via website
With support of golfing organizations USGA and PGA, this foundation using golf (suggesting that players donate $1 per round over Labor Day Weekend) to raise funds for postsecondary educational scholars for the children and spouses of military men and women disabled or killed while serving the U.S. http://www.patriotgolfday.com/mission
How a cosmetics company built brand equity by taking on the fashion world’s biggest killer
Last year, Canadian-founded MAC Cosmetics raised $38-million through its MAC AIDS Fund to help combat the spread of AIDS. The success of the 18-year-old campaign predates the cause-marketing boom that has stormed the corporate world and yet continues to attract celebrity spokespeople like Nicki Minaj, Ricky Martin, Lady Gagaand others; all the while building the MAC brand and growing the Fund’s coffers to the tune of $250-million.
http://natpo.st/O2ZiiG
Where to Look for Cause Marketing Opportunities
By Joe Waters in Selfish Giving
A lot of people ask me how they can get into companies such as Target, Starbucks and Walmart. I tell them don’t bother and instead focus on companies such as iParty, Ocean State Job Lots and Finagle a Bagel. If they live outside New England they have no clue what I’m talking about because these businesses don’t operate in their area. http://bit.ly/O2YWZi
Flying on Borrowed Wings: Southwest Airlines Medical Transportation Grant Program Gives Patient a Second Chance at Life
By Sue Hartnett, via 3BLmedia.com
We all board the plane with a story. We come from different places; travel for different reasons. Some excited about the journey ahead, some pleading to turn back around. Whatever the reason, we are all passengers headed somewhere. Thank you Southwest Airlines for the Medical Transportation Grant Program. In my situation, “air time” is measured in more than just minutes and hours. Thank you so much for all that you have done. You have given me a second chance at life. http://bit.ly/TK131b
America Recycles Day 2012 Announces Open Registration for Local Events
News release via 3BLmedia.com
Keep America Beautiful’s America Recycles Day (ARD), November 15, the one day to educate and motivate people about the importance of recycling to our economy and for our environmental well-being may represent an opportunity for your nonprofit organization. ARD celebrates the benefits of recycling while providing an educational platform that helps raise awareness about the value of reducing, reusing and recycling – every day – all throughout the year. Online registration is now open at AmericaRecyclesDay.org for local organizers to schedule events in their communities and gain access to valuable resources to plan, promote and host an event. To support event organizers, there are best practices guides for hosting events from plastics bag and film recycling to tailgate recycling, activity ideas, posters (on recycled paper), banners (made from recycled plastic bottles), pencils (made from recycled newspaper), buttons (made from recycled steel ), and much more. http://bit.ly/TK3l0i
Steve Drake is President and Owner of SCD Group Inc., a consulting company focused on strategy, content, cause and discovery. Drake is an award-winning cause marketer passionate about linking associations with nonprofits and for-profits.
Tags:
Cause Marketing Pinterest Fundraiser Patriot Golf Day MAC AIDS Fund Southwest Airlines Medical Transportation Grant Program America Recycles Day 2012 Steve Drake Joe Waters
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