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News Home » Topic » Brand Messaging Successful Cause Marketing Demands Alignment   Posted in Marketing on Jan 19, 2012 by     1 Comments  Although the idea that the best cause marketing campaigns are those where the nonprofit organization is aligned with the brand is not a new idea, let's take a closer look at how that plays out. There are the good, the not-so-good, and the downright backwards. A recent article in AdAge highlights some data from the Cone Cause-Evolution ...  More

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