Cause Marketing Readings Of The Week - May 14
| Posted in Resource Roundup on May 14, 2012 by |
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Here’s the best of the best of cause marketing information from the last week:
Unity One of Texas Expands Cause Marketing Into Facebook
The Unity One of Fort Worth, Texas, which favors of a leadership role in cause marketing, is expanding into Facebook, its first entry into the virtual arena. “We’ll see what kind of response we get and perhaps try Twitter and Linkedin next year,” said Erayne Hill, director of community and public ...
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Cause Marketing Readings Of The Week - May 7
| Posted in Resource Roundup on May 7, 2012 by |
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Here’s the best of the best of cause marketing information from the last week:
March of Dimes Claims Mother's and Father's Day
From Joanne Fritz in About.Com. The March of Dimes wants the world to know that happy, healthy kids can do anything they want. With maybe the cutest campaign ever, and exquisite timing ...
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Cause Marketing Readings Of The Week - April 16
| Posted in Resource Roundup on Apr 16, 2012 by |
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Here’s the best of the best of cause marketing information from the last week:
New Anti-hunger Cause-marketing Effort Targets Moms
A new campaign, Outnumber Hunger, continues a longstanding relationship between General Mills and Feeding America. In the new venture, General Mills will donate up to $1.4 million beyond their initial contribution of $700,000 based upon consumers entering codes from their products at More
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Cause Marketing Readings Of The Week - April 9
| Posted in Resource Roundup on Apr 9, 2012 by |
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Here's the best of the best of cause marketing information from the last three week:
Lindt Places $10 Value on Easter Repins for AutismCause
http://bit.ly/HDoZfF
Are repins on Pinterest worth $10? Swiss chocolatier Lindt thinks so. The brand is celebrating the 60th birthday of its signature Gold Bunny this Spring with a Pinterest campaign that ...
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Cause Marketing Readings Of The Week - March 19
| Posted in Resource Roundup on Mar 19, 2012 by |
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Here’s the best of the best of cause marketing information from the last week:
Can Low-Tech Cause Marketing Still be High Impact?
Nary a day goes by when cause marketers don't talk about using Facebook Timeline, Pinterest, QR Codes or SMS for their campaigns, but that does not mean more traditional communications tactics are obsolete. Although no one can deny the power of a tech-savvy cause or nonprofit marketing campaign, ...
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Cause Marketing Readings Of The Week - March 12
| Posted in Resource Roundup on Mar 12, 2012 by |
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Here’s the best of the best of cause marketing information from the last week:
TimBookTwo: Opportunity for Charities
This looks like a great program that fits under the “buy one, give one” umbrella. If your organization is interested in being a candidate for a free video about your charity, go to this link: More
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Cause Marketing Readings Of The Week - January 30
| Posted in Resource Roundup on Jan 30, 2012 by |
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Here’s the best of the best of cause marketing information from the last week:
89 percent of nonprofits use Facebook for social media marketing http://bit.ly/yFOucT
Do you know where your donors and prospects are in terms of social media? As technology and mobile technology (see “What Apple’s 1st Quarter #s mean to you and your association or ...
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Cause Marketing Readings Of The Week - January 23
| Posted in Resource Roundup on Jan 23, 2012 by |
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Here’s the best of the best of cause marketing information from the last week:
3 Successful Small Business Cause Marketing Campaigns
If you are a local charity or small business, these are great examples. I especially like the “Chowdown to Help the Town” campaign because of its simplicity. http://ow.ly/8yV6K
2 Examples of How Non-Profit Content ...
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Successful Cause Marketing Demands Alignment
| Posted in Marketing on Jan 19, 2012 by |
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Although the idea that the best cause marketing campaigns are those where the nonprofit organization is aligned with the brand is not a new idea, let's take a closer look at how that plays out. There are the good, the not-so-good, and the downright backwards.
A recent article in AdAge highlights some data from the Cone Cause-Evolution ...
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Cause Marketing Readings Of The Week - May 23
| Posted in Resource Roundup on May 23, 2011 by |
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Week of May 23, 2011
Here’s the best of the best of cause marketing information from the last week:
Lunch meat and reading make an interesting cause marketing combination. Here’s the news release. And, because this campaign included some key elements (transparency, specificity, etc.), I posted this More
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Lunch Meat And Reading. Interesting Cause Marketing Combination.
| Posted in Marketing on May 18, 2011 by |
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As an old farm boy, I’ve always been intrigued about food. And coming from a family of teachers (grandmother, mother, wife, daughter), I’ve always been interested in reading.
So, I was fascinated by the announcement that Carl Buddig & Company was partnering with Reading is Fundamental (RIF) for the “Be a Reader” cause marketing campaign designed to create ...
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Cause Marketing Readings Of The Week - April 18
| Posted in Resource Roundup on Apr 18, 2011 by |
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Week of April 18, 2011
Here’s the best of the best of cause marketing information from the last week:
St. Louis charity links to Royal Wedding. Gather your maids and say, "I Do" to a jolly good time as you celebrate the royal wedding and support a great cause. St. Louis’s Official “Hen Party”to Benefit Wish Upon a Wedding Will be Held at ...
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