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Cause Marketing Readings Of The Week - January 23
  Posted in Resource Roundup on Jan 23, 2012 by     0 Comments 
Cause Marketing Readings Of The Week - January 23
Here’s the best of the best of cause marketing information from the last week: 3 Successful Small Business Cause Marketing Campaigns If you are a local charity or small business, these are great examples. I especially like the “Chowdown to Help the Town” campaign because of its simplicity. http://ow.ly/8yV6K 2 Examples of How Non-Profit Content ...  More
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Even As Cause Marketing Grows, 9-in-10 Moms Want More Opportunities To Buy Products Benefiting A Cause
  Posted in Marketing on Sep 23, 2010    0 Comments 
Even As Cause Marketing Grows, 9-in-10 Moms Want More Opportunities To Buy Products Benefiting A Cause
According to the new 2010 Cone Cause Evolution Study, the nation's only 17-year benchmark of cause marketing attitudes and behaviors, forty-one percent (41%) of Americans say they have purchased a product in the past year because it was associated with a social or environmental cause. This finding represents a two-fold increase since Cone first began measuring in 1993. But even as their purchasing power grows, consumer appetite for socially ...  More
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