Revenue Development - Focusing On Individuals Part II
| Posted in Management on Aug 8, 2012 by |
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A widely-held perception is that corporations and foundations are the biggest sources to tap for grants and donations. The reality is that four out of every five philanthropic dollars (80%) is contributed by individuals and bequests. This number increases to 87 percent of total giving if you include family foundations. According a report compiled annually by the American Association of Fundraising, in 2010 Americans gave a staggering $290 ...
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Revenue Development – Focusing On Individuals Part I
| Posted in Management on Jul 3, 2012 by |
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“It is not necessary to change. Survival is not mandatory.”
W. Edwards Deming
As we continue our series of funding sources for nonprofit organizations, our first focus is on individuals.
A widely-held perception is that corporations and foundations are the biggest sources to tap for grants and donations. The reality is that four out of every five philanthropic dollars (80%) is contributed by individuals and bequests. This number ...
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5 Things That Should Never Be In Your Newsletter
| Posted in Marketing on Aug 24, 2011 by |
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Research shows that donors like to receive newsletters — the problem is that they are not always read. Why? Many newsletters are simply not interesting. We can't bore our readers into action, but some newsletters sure do try. Make your newsletter an engaging and valuable communications tool by eliminating the following five things.
- A letter from the executive director on the front page
Donors don’t want to read ...
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Sustainability Planning - It Takes More Than Money
| Posted in Management on Apr 15, 2011 by |
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Sustainability planning is an ambiguous concept. It is something that many funders are now requiring of potential grantees but it hasn’t been clearly defined as to what goes into a sustainability plan.
Most nonprofit leaders understand that funders and investors want to see that they are planning for the future and will be able to continue providing services after the funding cycle ends. However, without a template to follow many are ...
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