Cause Marketing Readings Of The Week - April 30
| Posted in Resource Roundup on Apr 30, 2012 by |
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Herefs the best of the best of cause marketing information from the last week:
Lady Godiva Program
GODIVA Chocolatier has launched what theyfre calling the first gglobal corporate philanthropy efforth called the Lady GODIVA Program. The cause marketing initiative includes a nomination contest and the company has announced Lauren Bush, Co-Founder of FEED Projects, as the first honoree. To kick-off this collaboration, and support ...
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Cause Marketing Readings Of The Week - March 12
| Posted in Resource Roundup on Mar 12, 2012 by |
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Heres the best of the best of cause marketing information from the last week:
TimBookTwo: Opportunity for Charities
This looks like a great program that fits under the buy one, give one umbrella. If your organization is interested in being a candidate for a free video about your charity, go to this link: More
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Pinterest: 5 Potential Uses For Nonprofit Management Professionals
| Posted in Technology on Feb 26, 2012 by |
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Ok, I have to admit that Im not a user of Pinterest. Its hard enough for me to keep up with Facebook, LinkedIn and Twitter not to mention 4Square, SlideShare and YouTube. (See my previous post on being Content Fried!) http://bit.ly/xHV1Rt
But, a USA Today story called "Pinterest gives Businesses a Boost with Brand Awareness" grabbed my attention. More
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Cause Marketing Readings Of The Week - January 23
| Posted in Resource Roundup on Jan 23, 2012 by |
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Heres the best of the best of cause marketing information from the last week:
3 Successful Small Business Cause Marketing Campaigns
If you are a local charity or small business, these are great examples. I especially like the Chowdown to Help the Town campaign because of its simplicity. http://ow.ly/8yV6K
2 Examples of How Non-Profit Content ...
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Cause Marketing Readings Of The Week - November 28
| Posted in Resource Roundup on Nov 28, 2011 by |
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Here's the best of the best of cause marketing information from the last week:
4 Ways Companies and Causes Can Partner for Good on Facebook http://on.mash.to/vN5r9J
Speaking of Facebook and cause marketing, check out this piece from Mashable. "Facebook is a particularly appropriate medium for companies and causes to use when joining forces ...
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Cause Marketing Readings Of The Week - November 7
| Posted in Resource Roundup on Nov 7, 2011 by |
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Heres the best of the best of cause marketing information from the last week:
Consumers, Causes and Companies: Four Trends in Cause Marketing http://bit.ly/rINz3X
Heinz, Orange Leaf Campaigns, FedEx Support U.S. Troops
With Veterans Day (11/11/11) approaching, cause-marketing campaigns tied in with supporting U.S. troops are beginning to ...
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Cause Marketing Readings Of The Week - August 22
| Posted in Resource Roundup on Aug 22, 2011 by |
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Heres the best of the best of cause marketing information from the last week:
All Cause Marketing is Local
Empowering local stores seems to be a growing trend with national chains (e. g. L. L. Bean, Whole Foods). Sure, a lot of things are the same, including store layout, numerous products, branding, etc. But local stores are getting more autonomy in how they work with customers AND nonprofits. Save Money. Live Better. Go Local?
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Cause Marketing Readings Of The Week - August 15
| Posted in Resource Roundup on Aug 16, 2011 by |
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Heres the best of the best of cause marketing information from the last week:
Cause-Marketing For Food Packaging Builds Image and Sales
At first glance, urban nutrition, disaster relief, veterans' support, school supplies and animal rescue don't seem to have a lot in common. They do, though: Each is the focus of a cause-marketing program created by a food or beverage processor to serve the greater good. More
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Cause Marketing Readings Of The Week - June 6
| Posted in Resource Roundup on Jun 6, 2011 by |
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Week of June 6, 2011
Heres the best of the best of cause marketing information from the last week.
This weeks focus is on information shared at the 9th Annual Cause Marketing Forum recently held in Chicago.
James Epstein-Reeves of 3BL Media talked with Cause Marketing Forum president David Hessekeil about the growth and direction of the organization and whats going on this year. According to David, ...
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Cause Marketing Readings Of The Week - May 23
| Posted in Resource Roundup on May 23, 2011 by |
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Week of May 23, 2011
Heres the best of the best of cause marketing information from the last week:
Lunch meat and reading make an interesting cause marketing combination. Heres the news release. And, because this campaign included some key elements (transparency, specificity, etc.), I posted this More
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Cause Marketing Readings Of The Week - May 2
| Posted in Resource Roundup on May 2, 2011 by |
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Week of May 2, 2011
Heres the best of the best of cause marketing information from the last week:
Three Cheers for Ice Cream With a Cause!
Hey, St. Louis, anyone approached Ted Drewes? Learn more.
HOW TO: Decide Which Charities Your Business Should Support
Remember, this ...
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Cause Marketing Versus Sponsorship Whats The Difference?
| Posted in Marketing on Apr 27, 2011 by |
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Recently I presented at the AFP Toronto congress, a national gathering of nonprofit professionals, on cause marketing trends and best practices. Its always a great group. I deem a presentation successful if the attendees are engaged and ask lots of questions. At this session I was not to be disappointed. One question that popped up and generated a great deal of good discussion was What is the difference between sponsorship and cause ...
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