Jumping The Shark In Cause Marketing
| Posted in Marketing on Jun 20, 2012 by |
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Taking a note from one of Steve Drake's posts this spring about Earth Day "jumping the shark", I wanted to explore the idea of the moment when cause marketing can jump the shark. For those not familiar with the term, Wikipedia explains that while it started as a term to describe a television show, "the usage of 'jump the shark' has ...
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