Three Nonprofit Predictions For 2011
| Posted in Management on Jan 9, 2011 by Steve MacLaughlin |
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The new year brings optimism and opportunity. It can also bring some uncertainty and anxiety about the future.
I don't have a crystal ball, but I have a lot of data and observations from around the nonprofit sector. Here are three predictions for 2011:
Giving Gets Better
The global recession certainly had a heavy impact on the nonprofit sector. Giving to organizations for the past three years has taken a hit from the ...
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Measuring Progress and Achievement: Help Your Nonprofit Board Decide What Questions Should Be Asked
| Posted in Management on Jan 6, 2011 by |
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Boards have four areas of responsibility. One of those areas is monitoring activity. Often the boards of smaller organizations focus on asking questions like: What did the executive do since the last meeting? How did the executive spend the money? Where does the organization have problems? Those are operational questions. The executive should be handling them. In our opinion, if the board truly needs to ask those questions there is indication ...
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Sodexo Foundation STOP Hunger Scholarship Program Now Accepting Applications
| Posted in GOOD News on Jan 6, 2011 |
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The Sodexo Foundation, the anti-hunger charitable arm of Sodexo, Inc., opened applications for its national STOP Hunger Scholarship program on January 1, 2011.
Up to five students (K-grad school) will be selected as national winners. Each will receive a $5,000 scholarship award and a matching $5,000 grant in their name for the hunger charity of their choice. In addition, up to 20 students will earn regional recognition, with a $1,000 ...
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Major Gifts And Planned Giving
| Posted in Fundraising on Jan 2, 2011 by |
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Every nonprofit wants to receive a major gift or a bequest. Those special gifts can come as a surprise and it is a welcome surprise when it happens. They can also be cultivated. The cultivation process is straightforward but takes time and must be intentional. In other words, major gifts and bequests are earned.
The first step is to look in the donor base for indicators that there are donors who might be inclined to make a major gift or ...
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Why Are You Having A Fundraising Auction? (Tell The Truth.)
| Posted in Fundraising on Dec 30, 2010 by |
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Imagine that you’ve agreed to chair the fundraising auction for a charity in your town. You've heard that many benefit auctioneers are booked months in advance, so you've decided to call a few today to get an idea of their services.
Stop. Don't pick up the phone until you're clear about one point. You'll save yourself and the charity auctioneer a lot of time if you answer this question first.
Why are you really holding ...
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Empire Avenue Releases List Of Most Engaged Charities And Non-Profits On Twitter
| Posted in Technology on Dec 29, 2010 |
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In the heart of the Holiday Season, Empire Avenue ranked the top charity and non-profit organizations based on social media audience size, activity and engagement to determine which are utilizing social media effectively.
Empire Avenue is a social stock market game where one can virtually invest in anyone for free, including any Twitter account. In addition to the aforementioned metrics, the value, or "share price," is influenced by ...
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What’s Really Holding Us Back
| Posted in Management on Dec 23, 2010 by |
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For decades, nonprofit effectiveness has been judged by low administrative costs (read: spending as little as possible on accounting, human resources and information technology.) This standard of excellence has been codified by sector leaders like Charity Navigator, the United Way and the BBB whose ratings and rankings perpetuate the myth that low admin costs = better programs.
Nonprofits have responded as expected – burying administrative ...
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5 Reasons Why Nobody Cares About Your Nonprofit
| Posted in Marketing on Dec 23, 2010 by |
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Yes, it's true. They don't care. It's not their fault. Here's why they don't care and what to do about it.
1. They haven't heard of your nonprofit.
In order to care, they must know your organization. It's the first step to the relationship. If you want them to care, start by building awareness. Then follow it up with more direct outreach efforts. Don't be tempted to communicate to all audiences. ...
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The Case For Social Media In Non-Profit Strategy
| Posted in Marketing on Dec 20, 2010 by |
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With ongoing technical advances, opportunities available over the internet, and external economic factors, many companies have shifted their marketing efforts towards social media. Social media is an inexpensive and effective way to market a cause to an audience. While many companies use social media and internet exposure to advance sales, social media is a marketing medium that can apply to all causes, including non-profit organizations. When ...
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The Real ROI For Nonprofit Marketing
| Posted in Marketing on Dec 15, 2010 by |
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The stock market is volatile - no question about it - and this volatility has many people worried about the future. Since 2008, I’ve heard hundreds, if not thousands of stories about people going back to work or postponing their retirement plans because they have lost most, if not all, of their investments.
However, if you review the last year (just 2 short years after the crash) things are looking a lot sunnier. Most stock-fund categories ...
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Private-Sector Business Lessons Help American Red Cross During Tough Economy
| Posted in Management on Dec 10, 2010 |
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Red Cross President and CEO Gail McGovern insists model business practices from the private sector have helped the American Red Cross weather a difficult economy and enabled the non-profit to focus more keenly on its mission. McGovern, a former executive at Fidelity Investments and AT&T, said other nonprofit organizations can learn from the private sector, and, conversely, for-profit businesses can learn from the nonprofit sector.
Confronted ...
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Effective Professional Communication
| Posted in Careers on Dec 10, 2010 by |
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As a professional, when you communicate you want to convey confidence and credibility, and you want people to feel compelled to listen. Considering that a lot of what is communicated is non-verbal, body language and vocal inflection can mis-communicate your real message. Use these seven tips to increase the effectiveness of your communication and ensure that you always get your point across.
1) Recognize the Power in Your Posture
Your ...
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