Cause Marketing Readings Of The Week - May 14
| Posted in Resource Roundup on May 14, 2012 by |
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Heres the best of the best of cause marketing information from the last week:
Unity One of Texas Expands Cause Marketing Into Facebook
The Unity One of Fort Worth, Texas, which favors of a leadership role in cause marketing, is expanding into Facebook, its first entry into the virtual arena. Well see what kind of response we get and perhaps try Twitter and Linkedin next year, said Erayne Hill, director of community and public ...
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5 Website Design Tips For Nonprofits
| Posted in Marketing on May 9, 2012 |
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Having just redesigned our website, Karma411.com has website design top of mind! Here are five tips to make your organization's website more effective:
1. Think clean.
Less is more when it comes to a website's homepage. Choose one message or image to be the focal point; your most compelling content should be front and ...
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Cause Marketing Readings Of The Week - May 7
| Posted in Resource Roundup on May 7, 2012 by |
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Heres the best of the best of cause marketing information from the last week:
March of Dimes Claims Mother's and Father's Day
From Joanne Fritz in About.Com. The March of Dimes wants the world to know that happy, healthy kids can do anything they want. With maybe the cutest campaign ever, and exquisite timing ...
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Cause Marketing Readings Of The Week - April 30
| Posted in Resource Roundup on Apr 30, 2012 by |
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Herefs the best of the best of cause marketing information from the last week:
Lady Godiva Program
GODIVA Chocolatier has launched what theyfre calling the first gglobal corporate philanthropy efforth called the Lady GODIVA Program. The cause marketing initiative includes a nomination contest and the company has announced Lauren Bush, Co-Founder of FEED Projects, as the first honoree. To kick-off this collaboration, and support ...
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Cause Marketing Readings Of The Week - April 23
| Posted in Resource Roundup on Apr 23, 2012 by |
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Heres the best of the best of cause marketing information from the last week:
Ethical Branding & Cause Marketing
Podcast of NPRs Diane Rehm show about Cause Marketing. The show includes a comprehensive discussion about the practice of Cause Marketing including the history, the mutual and multiple benefits and why it works. Featured are - Mara Einstein, author of "Compassion, Inc.: How Corporate America Blurs the Line between ...
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Cause Marketing Readings Of The Week - April 16
| Posted in Resource Roundup on Apr 16, 2012 by |
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Heres the best of the best of cause marketing information from the last week:
New Anti-hunger Cause-marketing Effort Targets Moms
A new campaign, Outnumber Hunger, continues a longstanding relationship between General Mills and Feeding America. In the new venture, General Mills will donate up to $1.4 million beyond their initial contribution of $700,000 based upon consumers entering codes from their products at More
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Cause Marketing Readings Of The Week - April 9
| Posted in Resource Roundup on Apr 9, 2012 by |
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Here's the best of the best of cause marketing information from the last three week:
Lindt Places $10 Value on Easter Repins for AutismCause
http://bit.ly/HDoZfF
Are repins on Pinterest worth $10? Swiss chocolatier Lindt thinks so. The brand is celebrating the 60th birthday of its signature Gold Bunny this Spring with a Pinterest campaign that ...
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Six Facebook Mistakes That Harm Your Nonprofit Organization
| Posted in Marketing on Apr 1, 2012 by |
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With more than 400 million active visitors, Facebook is certainly the most popular social networking site in use. While the site is known for the relaxed social aspect, many organizations and individuals also use it for promotional, informational and professional networking purposes.
Facebook can be a valuable tool for connecting to donors, volunteers and other stakeholders in additiona to colleagues, clients and friends. In fact, surveys ...
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Cause Marketing Readings Of The Week - March 19
| Posted in Resource Roundup on Mar 19, 2012 by |
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Heres the best of the best of cause marketing information from the last week:
Can Low-Tech Cause Marketing Still be High Impact?
Nary a day goes by when cause marketers don't talk about using Facebook Timeline, Pinterest, QR Codes or SMS for their campaigns, but that does not mean more traditional communications tactics are obsolete. Although no one can deny the power of a tech-savvy cause or nonprofit marketing campaign, ...
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Put Down That Megaphone And Talk To Me
| Posted in Marketing on Mar 16, 2012 by |
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5 Reasons Why You Need To Be A Pull Communicator
Most of us who have been in the communications business for a while were taught to be push communicators we pushed as much information as we could out to audiences, and hoped they connected. We were engaging in a shouting match for audiences' attentions, and usually the product, or company, or cause that yelled the loudest got the most attention.
Then came social media and ...
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Cause Marketing Readings Of The Week - March 12
| Posted in Resource Roundup on Mar 12, 2012 by |
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Heres the best of the best of cause marketing information from the last week:
TimBookTwo: Opportunity for Charities
This looks like a great program that fits under the buy one, give one umbrella. If your organization is interested in being a candidate for a free video about your charity, go to this link: More
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