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Low Starting Prices = Higher Sale Prices At Your Charity Auction Gala
  Posted in Fundraising on Nov 10, 2012 by     0 Comments 
Low Starting Prices = Higher Sale Prices At Your Charity Auction Gala
In this video blog entry from Sherry Truhlar at Red Apple Auctions, Sherry discusses one of the questions she is asked most as a professional charity auctioneer, "Where are you going to start the bidding?" Sherry's response is, "It doesn't matter where we START it, what matters is where we Finish it." Watch this informative video to find out three reasons why you never need to ask a ...  More
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Video: Lemons at Your Charity Auction Make the Heart Grow Fonder
  Posted in Fundraising on Aug 13, 2012 by     0 Comments 
Video: Lemons at Your Charity Auction Make the Heart Grow Fonder
Research proves that a fresh lemon scent gets guests to feel more charitable. Professional charity auctioneer Sherry Truhlar examines findings from a 2009 study, The Smell of Virtue: Clean Scents Promote Reciprocity and Charity, conducted by Katie Liljenquist of Brigham Young University, along with Chen-Bo Zhong and Adam D. Galinsky. Sherry shares how we can use that science to raise more money in our charity auction galas.
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Combining Efforts To Reduce The Workload Of Your School Auction
  Posted in Fundraising on Aug 5, 2011 by     0 Comments 
Combining Efforts To Reduce The Workload Of Your School Auction
You want to hold a school auction, but you're concerned about the manpower to pull it off. What's a girl to do? If you're a parent involved in a booster club, especially an underfunded one, this article is for you. When school funds are available for extracurricular activities, the money is often directed to groups with the most children participating (think football, basketball). Less popular sports and arts clubs are often ...  More
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Shrink Those Floral Centerpieces At Your Benefit Auction
  Posted in Fundraising on Apr 6, 2011 by     0 Comments 
Shrink Those Floral Centerpieces At Your Benefit Auction
When I was a corporate event planner, deciding on centerpieces for special events was one of the creative aspects of my work. Part of the process was making them functional and fun. As an auctioneer, I have definite ideas on what makes for a good centerpiece! To keep this post short, I’m only going to talk about fresh floral centerpieces. Here are three auction tips for selecting a good floral centerpiece for your auction ...  More
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Wanna Make More Money With Your Silent Auction? Re-Read Your Descriptions!
  Posted in Fundraising on Mar 3, 2011 by     0 Comments 
Wanna Make More Money With Your Silent Auction? Re-Read Your Descriptions!
If you’re wondering why some items in your silent auction just aren’t getting the bidding activity you expected, re-read your silent auction descriptions. In almost every silent auction my team conducts, we are spending time researching the items to find out details. Critical information will be missing from descriptions. Until that information is known to the guests, they won’t bid. Here are some tips on what seem to be common ...  More
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Why Are You Having A Fundraising Auction? (Tell The Truth.)
  Posted in Fundraising on Dec 30, 2010 by     0 Comments 
Why Are You Having A Fundraising Auction? (Tell The Truth.)
Imagine that you’ve agreed to chair the fundraising auction for a charity in your town. You've heard that many benefit auctioneers are booked months in advance, so you've decided to call a few today to get an idea of their services. Stop. Don't pick up the phone until you're clear about one point. You'll save yourself and the charity auctioneer a lot of time if you answer this question first. Why are you really holding ...  More
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Seven Tips To Raise More Money In Your Charity Auction Cash Appeal
  Posted in Fundraising on Oct 18, 2010 by     0 Comments 
Seven Tips To Raise More Money In Your Charity Auction Cash Appeal
Many auction ideas can help you raise cash, but no other singular activity during your charity auction will have more financial impact than the cash appeal. It can be such a cash cow that some of my clients have no live auction and only conduct an appeal. The appeal is heard by various names (e.g. gift from the heart, cash call, paddle raiser, community gift), but whatever you call it, follow this format to be successful. 1. Select a ...  More
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