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News Home » Topic » Steve Drake Cause Marketing Readings Of The Week - May 14   Posted in Resource Roundup on May 14, 2012 by     0 Comments  Here�s the best of the best of cause marketing information from the last week: Unity One of Texas Expands Cause Marketing Into Facebook The Unity One of Fort Worth, Texas, which favors of a leadership role in cause marketing, is expanding into Facebook, its first entry into the virtual arena. �We�ll see what kind of response we get and perhaps try Twitter and Linkedin next year,� said Erayne Hill, director of community and public ...  More   Cause Marketing Readings Of The Week - May 7   Posted in Resource Roundup on May 7, 2012 by     1 Comments  Here�s the best of the best of cause marketing information from the last week: March of Dimes Claims Mother's and Father's Day From Joanne Fritz in About.Com. The March of Dimes wants the world to know that happy, healthy kids can do anything they want. With maybe the cutest campaign ever, and exquisite timing ...  More   Cause Marketing Readings Of The Week - April 30   Posted in Resource Roundup on Apr 30, 2012 by     0 Comments  Here�fs the best of the best of cause marketing information from the last week: Lady Godiva Program GODIVA Chocolatier has launched what they�fre calling the first �gglobal corporate philanthropy effort�h called the Lady GODIVA Program. The cause marketing initiative includes a nomination contest and the company has announced Lauren Bush, Co-Founder of FEED Projects, as the first honoree. To kick-off this collaboration, and support ...  More   Cause Marketing Readings Of The Week - April 23   Posted in Resource Roundup on Apr 23, 2012 by     0 Comments  Here�s the best of the best of cause marketing information from the last week: Ethical Branding & Cause Marketing Podcast of NPR�s Diane Rehm show about Cause Marketing. The show includes a comprehensive discussion about the practice of Cause Marketing including the history, the mutual and multiple benefits and why it works. Featured are - Mara Einstein, author of "Compassion, Inc.: How Corporate America Blurs the Line between ...  More   Cause Marketing Readings Of The Week - April 16   Posted in Resource Roundup on Apr 16, 2012 by     0 Comments  Here�s the best of the best of cause marketing information from the last week: New Anti-hunger Cause-marketing Effort Targets Moms A new campaign, Outnumber Hunger, continues a longstanding relationship between General Mills and Feeding America. In the new venture, General Mills will donate up to $1.4 million beyond their initial contribution of $700,000 based upon consumers entering codes from their products at  More   Cause Marketing Readings Of The Week - April 9   Posted in Resource Roundup on Apr 9, 2012 by     0 Comments  Here's the best of the best of cause marketing information from the last three week: Lindt Places $10 Value on Easter Repins for AutismCause http://bit.ly/HDoZfF Are repins on Pinterest worth $10? Swiss chocolatier Lindt thinks so. The brand is celebrating the 60th birthday of its signature Gold Bunny this Spring with a Pinterest campaign that ...  More   Cause Marketing Readings Of The Week - March 19   Posted in Resource Roundup on Mar 19, 2012 by     0 Comments  Here�s the best of the best of cause marketing information from the last week: Can Low-Tech Cause Marketing Still be High Impact? Nary a day goes by when cause marketers don't talk about using Facebook Timeline, Pinterest, QR Codes or SMS for their campaigns, but that does not mean more traditional communications tactics are obsolete. Although no one can deny the power of a tech-savvy cause or nonprofit marketing campaign, ...  More   Cause Marketing Readings Of The Week - March 12   Posted in Resource Roundup on Mar 12, 2012 by     0 Comments  Here�s the best of the best of cause marketing information from the last week: TimBookTwo: Opportunity for Charities This looks like a great program that fits under the �buy one, give one� umbrella. If your organization is interested in being a candidate for a free video about your charity, go to this link:  More   Cause Marketing Readings Of The Week - February 27   Posted in Resource Roundup on Feb 26, 2012 by     0 Comments  Here�s the best of the best of cause marketing information from the last week: Cause Marketing: Perspectives of Supermarket Professionals http://bit.ly/AaZbxr As the discussions continued, especially around cause marketing and its effectiveness, the panel all agreed that in order to be successful there had to be a focus and consistency. Whether helping ...  More   Pinterest: 5 Potential Uses For Nonprofit Management Professionals   Posted in Technology on Feb 26, 2012 by     0 Comments  Ok, I have to admit that I�m not a user of Pinterest. It�s hard enough for me to keep up with Facebook, LinkedIn and Twitter not to mention 4Square, SlideShare and YouTube. (See my previous post on being Content Fried!) http://bit.ly/xHV1Rt But, a USA Today story called "Pinterest gives Businesses a Boost with Brand Awareness" grabbed my attention.  More   Cause Marketing Readings Of The Week - February 20   Posted in Resource Roundup on Feb 19, 2012 by     0 Comments  Here�s the best of the best of cause marketing information from the last week: Opportunity for Local Charities: Belk Charity Sale in April http://bit.ly/aAL2Xc Participating charities can raise funds by selling $5 tickets to the April event. The charity keeps 100% of ticket revenue. Here�s a news story about the program http://tnsne.ws/zhVJ9R. To ...  More   Cause Marketing Readings Of The Week - January 30   Posted in Resource Roundup on Jan 30, 2012 by     0 Comments  Here�s the best of the best of cause marketing information from the last week: 89 percent of nonprofits use Facebook for social media marketing http://bit.ly/yFOucT Do you know where your donors and prospects are in terms of social media? As technology and mobile technology (see �What Apple�s 1st Quarter #s mean to you and your association or ...  More   PREV  1  2  3  4  5  NEXT

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